Resources Library by ANA

Decoding the Thing and I with AI

What makes one minty toothpaste stand out from the other?Is it just the fact that it cleans your teeth? Far from it. Function is but one dimension of the product experience that differentiates one product from the other. Consumers are not interested...

Catalogue: Asia Pacific 2024

Authors: Ansie Collier, Katherine Mendoza

Companies: MMR Research Worldwide, Haleon

November 19, 2024

Decoding the Thing and I with AI

What makes one minty toothpaste stand out from the other?Is it just the fact that it cleans your teeth? Far from it. Function is but one dimension of the product experience that differentiates one product from the other. Consumers are not interested...

Catalogue: Asia Pacific 2024

Authors: Ansie Collier, Katherine Mendoza

November 19, 2024

Can Synthetic AI Avatars Help Increase Survey Engagement and Deliver Better Data Quality in Asia?

Symrise partnered with MMR to understand whether emerging technology can drive consumer engagement and deliver crucial additional insights without significant additional investment amid a growing participation crisis in traditional online surveys....

Catalogue: Asia Pacific 2023 - Innovation

Authors: Alexandra Kuzmina, Mark Sismey, Mihir Imandar, Bao Do, Conor Delahunty

November 22, 2023

Can Synthetic AI Avatars Help Increase Survey Engagement and Deliver Better Data Quality in Asia?

Symrise partnered with MMR to understand whether emerging technology can drive consumer engagement and deliver crucial additional insights without significant additional investment amid a growing participation crisis in traditional online surveys....

Catalogue: Asia Pacific 2023 - Innovation

Authors: Alexandra Kuzmina, Mark Sismey, Mihir Imandar, Bao Do, Conor Delahunty

November 22, 2023

Embracing the future

What's it about?The pressures of the last years have been urging brands not only to think differently in terms of corporate social responsibility, shopping convenience, and sustainability but to embrace them with new products, activations, and...

Catalogue: Webinars 2022

Authors: Jie Ying Chow, Dobrinka Vicentijevic, Sanchita Ray, Natnicha Bhumaratana, Anindita Mitra

Companies: EyeSee, Danone

April 13, 2022

A glimpse of the future

EyeSee for an expert panel discussion looking into e-commerce practices and habits in the APAC region. With an e-commerce-first approach to business in the wake of the COVID-19 pandemic, both retailers, manufacturers, and delivery businesses along...

Catalogue: Webinars 2021

Authors: Sanja Copic, Anatole Rousseau, Delphine Dierckx, Tom Vande Moortel, Omnath Killekar

Companies: EyeSee, Swiggy, Barilla, Foodpanda

July 27, 2021

How to design and execute online research

COVID-19: The emergence and spread of this virus have forced us to make changes in our behavior like no other event in recent history. Economic conditions in many countries, including Indonesia, have decreased significantly. Economic turnover has...

Catalogue: Webinars 2020

Authors: Saurabh Sardana, Jonathan Lai

Companies: Blackbox Research Pte Ltd, Dynata

May 14, 2020

Online qual trending during COVID-19

Many business settings are recently being moved online due to concerns about the spread of the new Coronavirus (COVID-19), and a rapid increase in the need for online resources is expected in the area of face-to-face offline surveys.Join this session...

Catalogue: ESOMAR TV: North America & Europe at Home

Authors: Christa Arite, Fiona Fu

Company: GMO Research Inc.

April 30, 2020

Opening ESOMAR TV: Asia Pacific At Home

Opening speech from Finn Raben, ESOMAR Director General, of the ESOMAR TV: Asia Pacific At Home and address to the community from Joaquim Bretcha, ESOMAR President.

Catalogue: ESOMAR TV: Asia Pacific at Home

Authors: Finn Raben, Joaquim Bretcha

April 16, 2020