Resources Library by ANA

Market research applied to overseas markets

Overseas market research gradually came into being as a result of the need felt by export companies to obtain the kind of accurate information about their existing markets that was vital if they were to formulate any serious marketing policy. The...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Authors: Claire Donaud, John Kedzierski, Anne Bottier

Company: Unilever

June 15, 1976

Political preference as a marketing problem

In this paper we will outline an approach that is substantially different from this traditional method, one that starts at a strictly individual level and tries to find from this position more generalisable conclusions. To be more specific, we will...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Authors: Alfred E. Bronner, Robert De Hoog

Company: Veldkamp Marktonderzoek

June 15, 1976

A contribution to market-segmentation in tourism research

The paper is organized around two main topics: 1. Presentation of a piece of research conducted in France in 1975. The basic survey involved a representative sample of the French public and was focused on the attractiveness of tourism abroad and the...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Author: Sylvie de la Beaumelle

Company: IFOP

June 15, 1976

Using linguistic coding to explore the way advertisements in press and TV communicate

The paper describes a research project which explores some aspects of the way advertisements in press and television communicate - as seen from the perspective of the consumer. Special emphasis is given to the technique used to handle the vast...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Authors: Guy Consterdine, Colin McDonald

June 15, 1976

The perception of media contents by producers and audience

The present study shows a technique for studying the discrepancy between audience's and source's perception of communication. In the process of doing so findings are presented from a study of the perception of TV programs by the audience and by the...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Author: Flemming Hansen

Company: AIM Create

June 15, 1976

Market research applied to overseas markets (French)

Overseas market research gradually came into being as a result of the need felt by export companies to obtain the kind of accurate information about their existing markets that was vital if they were to formulate any serious marketing policy. The...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Authors: Claire Donaud, John Kedzierski, Anne Bottier

Company: Unilever

June 15, 1976

Research for progress, performance & profit

B.A.S.E. - Business Assessment Studies and Evaluation - is a market research based training package for improving retail outlet marketing and management skills for the profit of both the retailer and his suppliers. The system was developed to...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Author: Roger Sargood

June 15, 1976

Sampling large business and industrial universes

This paper describes a method of sampling and interviewing small minorities of the total population in their homes with high cost effectiveness. It has been developed as a solution to the problem of representing the total U.K. universe of...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Authors: JWP Cornish, Dawn Mitchell

June 15, 1976

Innovation by data analysis

In the constant search for new methodologies, the marketing researcher feels the need for a kind of guide which:- provides him with a better understanding of the large conventional families of analysis on the one hand, and; - enables him to spot real...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Author: Jean Paul Aimetti

June 15, 1976