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Research papers

The president's preface (English-French-German)

The role of ESOMAR, therefore, is to be the focal point of pioneers, those who have the faith and the enthusiasm to examine thoroughly their method a within a group of individuals who are ardent propagandist of market research in those national...

Catalogue: ESOMAR Yearbook 1963-1964
Author: Yves Fournis
June 15, 1964
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Citation

Fournis, Y. (1964a, June 15). The president's preface (English-French-German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-president-s-preface-english-french-german-


Research papers

The activities of the International Marketing Federation (French)

The support ESOMAR could give to the I.M.F. is considerable. In fact ESOMAR is the European platform where the best specialists meet, those who want to discuss their ideas with their foreign colleagues and who want to share them with them. The I.M.F....

Catalogue: ESOMAR Yearbook 1963-1964
Author: Yves Fournis
June 15, 1964
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Citation

Fournis, Y. (1964a, June 15). The activities of the International Marketing Federation (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-activities-of-the-international-marketing-federation-french-


Research papers

Industrial marketing research in Europe

Marketing research is perhaps 50 years old. But almost all the pre-war surveys were concerned with domestic consumers and not with industrial customers. Although there is little doubt that some research inquiries into industrial markets were...

Catalogue: ESOMAR Yearbook 1963-1964
Author: Aubrey Wilson
June 15, 1964
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Citation

Wilson, A. (1964a, June 15). Industrial marketing research in Europe. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/industrial-marketing-research-in-europe


Research papers

The president's preface (English-French-German)

The role of ESOMAR, therefore, is to be the focal point of pioneers, those who have the faith and the enthusiasm to examine thoroughly their method a within a group of individuals who are ardent propagandist of market research in those national...

Catalogue: ESOMAR Yearbook 1963-1964
Author: Yves Fournis
June 15, 1964
×

Citation

Fournis, Y. (1964a, June 15). The president's preface (English-French-German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-president-s-preface-english-french-german--258


Research papers

The years's work

Report of the years' work for the years 1963-1964.

Catalogue: ESOMAR Yearbook 1963-1964
Author: Jan van Rees
June 15, 1964
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Citation

van Rees, J. (1964a, June 15). The years's work. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-years-s-work


Research papers

Foreword by the president

The present Yearbook will give further illustrations of some of the tendencies signalled last year.

Catalogue: ESOMAR Yearbook 1962-1963
Author: Jan van Rees
August 1, 1963
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Citation

van Rees, J. (1963a, August 01). Foreword by the president. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/foreword-by-the-president


Research papers

The year's work

Report of the activities for the years 1962-63.

Catalogue: ESOMAR Yearbook 1962-1963
Author: ESOMAR B.V.
August 1, 1963
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Citation

B.V., E. (1963a, August 01). The year's work. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-year-s-work


Research papers

Remarks suggested by the papers on advertising research

I have been asked to discuss the papers delivered in this session, and find myself in the difficult position of having to elaborate on what was said this morning. In trying to remain as positive as the speakers have been, I will attempt to use some...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: Jean Arachtingi
June 15, 1963
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Citation

Arachtingi, J. (1963a, June 15). Remarks suggested by the papers on advertising research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/remarks-suggested-by-the-papers-on-advertising-research


Research papers

Speech by professor Ludwig Erhard, German Federal Minister For Economic Affairs, at the ESOMAR/WAPOR congress in Baden/Baden on September 11th, 1961 (German)

My purpose is to show that, in public opinion research, we must find the right formulation of questions and derive the right conclusions. Let me explain this with a few concrete questions. In Germany there is a lot of talk about prosperity, but...

Catalogue: ESOMAR Yearbook 1962-1963
Author: ESOMAR B.V.
August 1, 1961
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Citation

B.V., E. (1961a, August 01). Speech by professor Ludwig Erhard, German Federal Minister For Economic Affairs, at the ESOMAR/WAPOR congress in Baden/Baden on September 11th, 1961 (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/speech-by-professor-ludwig-erhard-german-federal-minister-for-economic-affairs-at-the-esomar-wapor-congress-in-baden-baden-on-september-11th-1961-german-