Resources Library by ANA

Navigating Successful Innovation Through Changing Times

What's it about?Change and crisis are all around us. Consumer patterns, preferences, and needs in a post-pandemic landscape are in flux. This has resulted in fertile ground for innovation driven by new ideas and outside thinking. Here is your chance...

Catalogue: Webinars 2022

Authors: Stephen Kraus, Ted Curtin

Companies: MRII, ProdigyWorks

October 20, 2022

De-Risking Disruption

What's it about?Disruptions are the new normal, meaning that discontinuities will be a feature of the marketplace not the exception. And in this future, volatility will become more characteristic of the consumer experience in the marketplace and in...

Catalogue: Webinars 2022

Authors: J. Walker Smith, Stephen Kraus

Companies: MRII, Kantar

July 14, 2022

Scaling Insights Faster for Future Success

What's it about?For the first time in our digital history, we all have shared common global experiences brought on by the pandemic. Whether it?s consumers' daily routines being impacted,  businesses grappling with supply chain issues, or...

Catalogue: Webinars 2022

Authors: Scott Litman, William Cimarosa

Companies: Lucy, Suzy Inc.

May 20, 2022

Growing together

Join thought leaders in a discussion that touches on human empathy, consumer closeness and brand purpose with the ambition of exploring the drivers of future growth post Covid.

Catalogue: Vision and Values 2021

Authors: Tony Li, Dangjaithawin Anantachai, Nongchanok Stananonth, Rekha Nair

Companies: PMI CO. LTD., INTAGE HOLDINGS Inc.

October 25, 2021

What's in a name? Why Behaviorally? Why Now?

Shoppers were embracing digital retail prior to the pandemic, and COVID simply accelerated these changes. Now, the market research industry needs to evolve in light of the challenges for brands because of changes in consumer behavior. Alex Hunt, CEO...

Catalogue: Webinars 2021

Author: Alex Hunt

Company: Behaviorally

February 11, 2021

The shape of conversations

This presentation will look at our learnings that have come out of mapping dozens of brands and categories on Twitter. Among other things, we will characterise the different shapes of category conversations that can emerge around brands; we will look...

Catalogue: Webinars 2017

Author: Kyle Findlay

December 29, 2017

Turning shopper insights into company-wide memes

Impact is the name of the game in Market Research. There are two critical success factors to activate an organization with the outcome of research; a co-creative platform where employees can interact with the insights and a research method that...

Catalogue: Webinars 2017

Author: Tom De Ruyck

December 29, 2017

Five things you (really) need to know about insights marketing

Take advantage of the world's leading expert in insights marketing to find out precisely what it takes to raise your profile, create a distinctive brand, tell motivating stories and get the most from your budget.

Catalogue: Webinars 2016

Author: Lucy Davison

June 15, 2017

Create a sensory signature to strengthen your products and brands

Today brands elaborate strategies to create and maintain a very unique and unfailing connection with their faithful consumers. A thrilling sensory and emotional experience lived during the product usage is the most decisive key factor of the...

Catalogue: Webinars 2015

Authors: Lise Dreyfuss, Isabelle Marx

Company: Biofortis SAS

June 15, 2015