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Research papers

Rural socio-economic classification

This paper is intended to provide a much needed social grading for rural India. The problems in defining a rural socio-economic classification in India are presented and the previous efforts in this direction are discussed. The drawbacks of these...

Catalogue: Seminar 1998: Adding Transparency To Brand Management
Authors: Bikramjit Chaudhuri, Sophie Josep, Ravindra Godase
June 15, 1998
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Citation

Chaudhuri, Josep and Godase (1998a, June 15). Rural socio-economic classification. ANA - ESOMAR. Retrieved July 07, 2025, from


https://ana.esomar.org/documents/rural-socio-economic-classification


Research papers

The Indian dilemma

Currently there are two national people meter systems being developed in India: a joint venture between the Indian Market Research Bureau (IMRB) and AC Nielsen; and ORG-MARG (The Marketing and Research Group). The joint venture between IMRB and AC...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Authors: Julie Petersen, Tanuka Roy
June 15, 1998
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Citation

Petersen and Roy (1998a, June 15). The Indian dilemma. ANA - ESOMAR. Retrieved July 07, 2025, from


https://ana.esomar.org/documents/the-indian-dilemma


Research papers

Advertising research in rural areas

In countries such as India, where about 70% of the people live in rural areas, the rural market holds a lot of marketing potential. There is a wide difference in the standard of living between urban and rural India. In order to launch products in the...

Catalogue: Seminar 1997: From International To Cross-Cultural Marketing
Author: B. Rajeswari
November 1, 1997
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Citation

Rajeswari, B. (1997a, November 01). Advertising research in rural areas. ANA - ESOMAR. Retrieved July 07, 2025, from


https://ana.esomar.org/documents/advertising-research-in-rural-areas


Research papers

Human life cycle

This paper describes the psychographics of the Indian youth and child. The results are based on a study carried out in a sample size of over 8000 respondents across twenty centres in India. The findings can be used to study the shifts in values among...

Catalogue: Seminar 1997: How To Be Number One In The Youth Market
Author: Umesh Kothari
October 22, 1997
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Citation

Kothari, U. (1997a, October 22). Human life cycle . ANA - ESOMAR. Retrieved July 07, 2025, from


https://ana.esomar.org/documents/human-life-cycle-


Research papers

Segmenting the Indian market on lifestyles

This paper describes how in a heterogeneous market, such as India, a single socio-economic classification system is not sufficient to discriminate across various product categories. It demonstrates a new basis of segmenting households on lifestyle...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Alok Shanker, Anand Singh
September 1, 1997
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Citation

Shanker and Singh (1997a, September 01). Segmenting the Indian market on lifestyles . ANA - ESOMAR. Retrieved July 07, 2025, from


https://ana.esomar.org/documents/segmenting-the-indian-market-on-lifestyles-


Research papers

Supermarkets and the small independent retailer

The paper deals with the Indian experience of supermarkets unable to significantly impact on the retail structure, and the simultaneous growth of the small independent retailer, especially in fast moving consumer goods. It attempts to hypothesize the...

Catalogue: Seminar 1997: The Changing Retail Scene
Authors: Amit Roy, Sujit Das Munshi
June 15, 1997
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Citation

Roy and Das Munshi (1997a, June 15). Supermarkets and the small independent retailer. ANA - ESOMAR. Retrieved July 07, 2025, from


https://ana.esomar.org/documents/supermarkets-and-the-small-independent-retailer


Research papers

Retail in emerging markets

The first part of this paper deals with the complexities associated with definition of FMCG (Fast Moving Consumer Good) retail outlets and their classification in India. It outlines the changes in outlet type and stocking patterns over time and...

Catalogue: Revolutions In Panel Research 1997: New Questions, New Solutions
Authors: Amit Roy, Kamal Ramanath, Bikramjit Chaudhuri
February 1, 1997
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Citation

Roy, Ramanath and Chaudhuri (1997a, February 01). Retail in emerging markets . ANA - ESOMAR. Retrieved July 07, 2025, from


https://ana.esomar.org/documents/retail-in-emerging-markets-


Research papers

Ad tracking in India

This paper traces the evolution of Advertising Tracking in India over the previous thirteen years or so. This evolution has been segregated into three stages: origin: characterized by pre and post-testing growth: characterized by quasi-continuous...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Author: Kalika Tripathi
November 1, 1996
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Citation

Tripathi, K. (1996a, November 01). Ad tracking in India . ANA - ESOMAR. Retrieved July 07, 2025, from


https://ana.esomar.org/documents/ad-tracking-in-india-


Research papers

Segmenting consumers for evolving a retailing strategy

The focus of this paper is on leveraging on distribution to gain completive advantage especially in a highly competitive scenario. The paper demonstrates through an Indian case study pertaining to watch purchase that a. Consumers seek a distinct bag...

Catalogue: Seminar 1995: Facing Up To The Challenges In Retailing
Author: Muthukumaran Swaminathan
June 15, 1995
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Citation

Swaminathan, M. (1995a, June 15). Segmenting consumers for evolving a retailing strategy. ANA - ESOMAR. Retrieved July 07, 2025, from


https://ana.esomar.org/documents/segmenting-consumers-for-evolving-a-retailing-strategy