Resources Library by ANA

How Decision Intelligence Enables Pernod Ricard to Measure and Optimise the Performance of its Brands and their Key Activations

Pernod Ricard and Ipsos have implemented decision intelligence to understand consumers' sentiment and behaviour, to unveilnew consumer motivations and preferences about categories, brands and occasions in people's own words and real-lifecontexts....

Catalogue: Future-Proofing and Foresight

Authors: Florence Rainsard, Emmanuel Probst, Benoit Hubert

Companies: IPSOS, Pernod Ricard

April 14, 2022

Conversational Knowledge, the Next Frontier

Knowledge management has evolved dramatically over the years?with advances in AI, portals are now capable of automatically linking together answers from internal documents, subscriptions, data visualizations, and other critical tools. These systems...

Catalogue: Webinars 2021

Authors: Marc Vontobel, Ha-Jo Konrad, Scott Litman

Companies: Lucy, Starmind, WYZEWORX

October 29, 2021

Beyond 2020

Catalogue: Vision and Values 2021

Author: Christian Kurz

October 25, 2021

Beyond 2020

Catalogue: Vision and Values 2021

Author: Christian Kurz

Company: Viacom International Media Networks

October 25, 2021

Connecting the data dots to eliminate your consumer blind spots

How connected data can unlock contextual understanding of your brand?s target audiences.Your audience is leaving vast amounts of data in its wake, but it is often fragmented and inaccessible due to various regulations, trends and challenges in the...

Catalogue: Webinars 2021

Author: Oscar Carlsson

Company: Cint AB

October 12, 2021

Global Market Research 2021

The 2021 Global Market Research report reviews the size and performance of the data, analytics and market research industry using data collected by national research associations, leading companies, independent analysts, as well as ESOMAR...

Catalogue: Global Market Research

Author: ESOMAR B.V.

September 20, 2021

Drive growth with insights-driven decisions at scale

A company?s future growth depends on how business and insights teams build capabilities to make winning decisions. In this webinar, you?ll hear a perspective on how technology can enable insights-driven decision making at scale, while building an...

Catalogue: Webinars 2021

Author: Tim Burke

Company: Market Logic Software

September 2, 2021

ESOMAR AGM 2021

The AGM allows members the opportunity to review the activities of ESOMAR from the previous year and gives ESOMAR, the opportunity to listen to your thoughts and suggestions for the future. All paid-up members can attend the AGM.

Catalogue: Webinars 2021

Authors: Kristin Luck, Nikki Lavoie, Alain Mizrahi, Finn Raben, Marie-Agnès Mourot de Lathyle

Company: ESOMAR

August 4, 2021

Transforming Lives, Transforming Times

Uncertainty has become a common denominator around the world over the last year. When we thought the only change ahead was the change of decade, something more drastic happened; we left the world we knew behind thanks to the emergence of the pandemic...

Catalogue: Trust and Transformation

Authors: Gerardo González, Alejandra Medina

Companies: Netquest, PSYMA GROUP AG

July 30, 2021