Abstract:
A company?s future growth depends on how business and insights teams build capabilities to make winning decisions. In this webinar, you?ll hear a perspective on how technology can enable insights-driven decision making at scale, while building an effective relationship between knowledge experts and decision makers. The result: relevant insights from research & data being applied in every business decision.
Despite there being an abundance of information available to business managers, more often than not they take decisions based on intuition or gut feeling, due to lack of time or skills to process relevant information. This means valuable insights from research & data fail to steer the decisions they were created for.
In this session, we?ll learn how we can overcome this challenge by using software as an enabler, with essential insights capabilities. This way research, insights & intelligence teams can scale their research & analysis skills across the organization, engaging the business to always make better, insights-driven decisions.
Key takeaways:
- The essential insights capabilities required for insights-driven decisions at scale
- How technology can build an effective relationship between knowledge experts and the business
- Examples from leading brands on how they make insights-driven decisions a reality
Webinars
How to optimize and scale research operations to make winning decisions
Catalogue: Webinars 2021
Authors: Tim Burge, Erick Morales Donde
Companies: Market Logic Software, ZappiStore
October 1, 2021
Webinars
Turning shopper insights into company-wide memes
Catalogue: Webinars 2017
Author: Tom De Ruyck
 
December 29, 2017
Videos
Your Honor, we have lost our edge
Catalogue: Congress 2018
Authors: Katia Pallini, Annelies Verhaeghe
 
September 23, 2018
