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Webinars

Embracing the future

What's it about?The pressures of the last years have been urging brands not only to think differently in terms of corporate social responsibility, shopping convenience, and sustainability but to embrace them with new products, activations, and...

Catalogue: Webinars 2022
Authors: Jie Ying Chow, Dobrinka Vicentijevic, Sanchita Ray, Natnicha Bhumaratana, Anindita Mitra
Companies: EyeSee, Danone
April 13, 2022
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Citation

Chow, Vicentijevic, Ray, Bhumaratana and Mitra (2022a, April 13). Embracing the future. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/embracing-the-future


Webinars

MaxDiff

What's it about?It is reported that an average adult makes about 35,000 conscious decisions every day --- coffee or tea for breakfast, going to the gym or watching TV, which TV show to watch, and occasionally, whether to buy a hybrid or an electric...

Catalogue: Webinars 2022
Authors: Arleen Macaraeg-Denque, Matt Hester
Company: Strategy Analytics
February 11, 2022
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Citation

Macaraeg-Denque and Hester (2022a, February 11). MaxDiff. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/maxdiff


Webinars

Using internet insights to tell richer, more emotive stories

 A case study in understanding Moments of Meaning for New Mothers in FMCG   What's it about? Internet insight provides a breadth of scale in data sourcing and selection, though how do we ensure we retain a human edge in story...

Catalogue: Webinars 2021
Authors: Angad test Chowdhry, Sumati Nagrath
Companies: Quilt.AI, Reckitt Benckiser
November 18, 2021
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Citation

Chowdhry and Nagrath (2021a, November 18). Using internet insights to tell richer, more emotive stories. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/using-internet-insights-to-tell-richer-more-emotive-stories


Webinars

Global Consumer Trends: The Urgent Fight Against Climate Change

"The decisions we make [on climate change] in the next years and the actions we take by 2030 are basically going to set the trajectory for future generations."? Alok Sharma, President of the 26th U.N. Climate Change Conference of the Parties...

Catalogue: Webinars 2021
Author: Nancy Brigham
Company: Dynata
November 12, 2021
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Citation

Brigham, N. (2021a, November 12). Global Consumer Trends: The Urgent Fight Against Climate Change. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/global-consumer-trends-the-urgent-fight-against-climate-change


Webinars

New Normal, New Beauty

In this presentation you will learn how to use AI to understand tangible, seismic shifts in the cosmetics industry as consumers have gradually reduced face-to-face office interactions in favour of more Zoom-based discussion. Delegates will also learn...

Catalogue: Webinars 2021
Author: Anurag Banerjee
Company: Quilt.AI
November 8, 2021
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Citation

Banerjee, A. (2021a, November 08). New Normal, New Beauty. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/new-normal-new-beauty


Webinars

Growing together

Join thought leaders in a discussion that touches on human empathy, consumer closeness and brand purpose with the ambition of exploring the drivers of future growth post Covid.

Catalogue: Vision and Values 2021
Authors: Tony Li, Dangjaithawin Anantachai, Nongchanok Stananonth, Rekha Nair
Companies: PMI CO. LTD., INTAGE HOLDINGS Inc.
October 25, 2021
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Citation

Li, Anantachai, Stananonth and Nair (2021a, October 25). Growing together. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/growing-together


Webinars

Addressing Employee Health & Wellness in a Post-Pandemic Workplace

In this presentation you will learn how to use internet data and machine learning to derive actionable insight into employee health and wellness, with tangible outcomes and best in class practice when it comes to the ?new normal? of working...

Catalogue: Webinars 2021
Authors: Anurag Banerjee, Steve Stine
Companies: Quilt.AI, Korn Ferry
October 22, 2021
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Citation

Banerjee and Stine (2021a, October 22). Addressing Employee Health & Wellness in a Post-Pandemic Workplace. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/addressing-employee-health-wellness-in-a-post-pandemic-workplace


Webinars

Transforming Trend Reporting and Foresight into Science

Nextatlas and Mondelez transformed foresight from best guess and periodic reports to real science accessible in real-time using Artificial Intelligence, Big Data from multiple social media sources, and precise algorithms.This helped Mondelez to make...

Catalogue: Webinars 2021
Authors: Mario Coletti, Serhiy Kalinovsky
Companies: iCoolhunt ? Nextatlas, Mondelez International
October 13, 2021
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Citation

Coletti and Kalinovsky (2021a, October 13). Transforming Trend Reporting and Foresight into Science. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/transforming-trend-reporting-and-foresight-into-science


Webinars

Connecting the data dots to eliminate your consumer blind spots

How connected data can unlock contextual understanding of your brand?s target audiences.Your audience is leaving vast amounts of data in its wake, but it is often fragmented and inaccessible due to various regulations, trends and challenges in the...

Catalogue: Webinars 2021
Author: Oscar Carlsson
Company: Cint AB
October 12, 2021
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Citation

Carlsson, O. (2021a, October 12). Connecting the data dots to eliminate your consumer blind spots. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/connecting-the-data-dots-to-eliminate-your-consumer-blind-spots