Resources Library by ANA

A tale of two giants

The purpose of the current research is to investigate the changing notions of the consumer's self in the transitional economies of India and China.The effects that self-image has on a consumer's choice of brands is examined. Self-image, in turn is...

Catalogue: Congress 2007: Excellence

Author: Chirajeet Sengupta

Company: Evalueserve

September 19, 2007

Global Prices Study 2007

Global Prices Study 2007 is the 7th benchmarking study ESOMAR has conducted since 1982 to help research providers and buyers execute market research projects. The latest edition reports on prices in 63 countries and includes analysis of changes over...

Catalogue: ESOMAR Global Prices Study

Author: ESOMAR B.V.

September 17, 2007

Global Market Research 2007

Global Market Research 2007 is the 19th annual industry study undertaken by ESOMAR and the second to be developed in cooperation with KPMG Business Advisory Services. The latest edition provides the most comprehensive assessment yet of the sector's...

Catalogue: Global Market Research

Author: ESOMAR B.V.

September 17, 2007

The marketing research as renaissance man

A great deal of the current discussion and debate concerning the modern marketing researcher, his/ her skill set/mind set, as well as his/her role within the discipline has focused on the various research agencies, client organizations, and the...

Catalogue: Congress 2007: Excellence

Author: Michael Francesco Alioto

Companies: Market Probe International Inc.,

September 16, 2007

Research World (September 2007)

It is challenging to look at market research in this light and to inspect more closely how this sector performs in relation to comparable disciplines. Also to analyse which companies provide renewal and continually respond to changes in the market...

Catalogue: Research World 2007

Author: ESOMAR B.V.

September 1, 2007

Research World (July 2007)

No-one would deny that online research has grown enormously and that it has become a dominant data collection method. It is clear that online behaviour has also changed rapidly, especially if we take into account Web 2.0 initiatives in creating a...

Catalogue: Research World 2007

Author: ESOMAR B.V.

July 1, 2007

Revue Française du Marketing (Juillet 2007)

Dans ce numéro de la Revue Française du Marketing, vous allez trouver cinq articlesaux thèmes actuels et fort divers. Les auteurs français, tunisiens, italiensou canadiens sont le plus souvent des universitaires aux divers stades deleur...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

July 1, 2007

Today's total audio entertainment environment

This paper addresses the key issue of how consumers, particularly young adults, perceive new audio entertainment options. It provides insight into how listeners choose their entertainment sources, the language they use to describe these choices, and...

Catalogue: WM3 2007

Authors: Barbara O'Hare, Fred Jacobs

Company: Nielsen

June 3, 2007

Media in life survey

With the fast growth of digital media usage and the fragmentation of media audiences, it is increasingly essential to French media and advertisers to return to an overall consumer-oriented approach.The annual Media In Life survey launched by...

Catalogue: WM3 2007

Authors: Tiphaine Goisbeault, Isabelle Le Roy, Arnaud de Saint Roman

Companies: Mediametrie, Havas Group

June 3, 2007