Abstract:

It is challenging to look at market research in this light and to inspect more closely how this sector performs in relation to comparable disciplines. Also to analyse which companies provide renewal and continually respond to changes in the market environment. Which companies can say; we are top in our sector and we are also the winners of tomorrow? This is not so easily achieved but it will certainly provide food for thought and inspiration. Of course, examples of best practice and success stories abound - and championships, records, prestigious awards and positive role models for instance - are highly important when it comes to attracting talent. In this issue of Research World we take stock: where does the research industry stand in 2007, six decades after organised international market research became established? We look at the state of affairs from various perspectives including remuneration and reputation. This is a global reconnoitre, a snapshot in time.