Resources Library by ANA

60 Years: Then and now

How Philips has evolved its market research practices over the last decades is explained in this presentation, using examples from the past to contrast with recent projects that illustrate some of the new ways of working which have contributed to...

Catalogue: Congress 2007: Excellence

Authors: Charmian Tardieu, Maarten Schellekens

Company: McKinsey & Company

September 19, 2007

People research for experience design

This paper is based on Philips Design&Research through Design program, intended to develop business options with high potential value and in a timely manner. The paper outlines an approach to assessing and evaluating innovative experience...

Catalogue: Qualitative 2006

Authors: Slava Kozlov, Lucile Rameckers, Paul Schots

Company: Philips International

October 8, 2006

People insights at the fuzzy front of innovation

For human centric innovation it is important to understand people in their everyday life context and anticipate this in developing and creating solutions.Therefore it is necessary to involve people in the design and creation processes of innovation;...

Catalogue: Congress 2006: Foresight

Authors: Lucile Rameckers, Stefanie Un

Company: Philips International

June 15, 2006

Towards the evolutions and revolutions in future research

This paper proposes a social networking and Action Research approach to futures research in a time of transformative paradigmatic change. It is the underlying thesis of this paper that this situation calls for hybridization of methods from different...

Catalogue: Brandmatters 2006

Authors: Marco Bevolo, Nick Price

Company: Philips International

February 8, 2006

Research World (February 2006)

Market research has also been transformed and has accelerated, especially online. As a medium for collecting data, the Internet undeniably offers a number of advantages -in addition to speed, it also helps to bridge distances bringing proximity....

Catalogue: Research World 2006

Author: ESOMAR B.V.

February 1, 2006

Research World (January 2006)

In this respect, one could say that the main purpose of modern market research is also in fact to develop pronouncements for governments and business about what will happen in the future. Providing insights into markets and the motivation of...

Catalogue: Research World 2006

Author: ESOMAR B.V.

January 1, 2006

People insights at the fuzzy front of innovation

For human centric innovation it is important to understand people in their everyday life context and anticipate this in developing and creating solutions.Therefore it is necessary to involve people in the design and creation processes of innovation;...

Catalogue: Qualitative 2005

Authors: Stefanie Un, Lucile Rameckers

Company: Philips International

November 13, 2005

Pro-search

In this paper the authors would like to produce some ideas on improving the impact of qualitative research. By impact we mean a positive influence on the decision-making process and on the decision-makers.First the authors take a look at the field of...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2004

Authors: Frank van den Driest, Jochum Stienstra

November 28, 2004

Research World (January 2004)

We will also try to shed more light on the international dimensions of the profession, which new developments and breakthroughs are worth noting, and what are the cross-cultural contributions of existing approaches and tools. And on an increasing...

Catalogue: Research World 2004

Author: ESOMAR B.V.

January 1, 2004