People insights at the fuzzy front of innovation

Date of publication: November 13, 2005

Catalogue: Qualitative 2005


For human centric innovation it is important to understand people in their everyday life context and anticipate this in developing and creating solutions. Therefore it is necessary to involve people in the design and creation processes of innovation; not solely at the end, but already at the fuzzy front and through the process. This paper discusses the steps to involve people in a co-creative way. These steps cover a different way of doing research in order to collect in-depth insights, a different way of applying these insights, and the collaboration of different disciplines.

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