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Market segmentation and target groups

Date of publication: June 15, 1972

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry

Author: Friedrich Wendt

Abstract:

Our subject refers to a partial field in preparatory work for marketing decisions in the communication industry - that is one way of handling the available data. We shall not treat analytical techniques as forecasting or decision processing which allow particular answers to questions of the marketing practitioners. We only want to discuss one phase in which the researcher tries to explore the structure of the respective market.

Friedrich Wendt

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Research Papers

Target groups redefined

Catalogue: Seminar 1993: Competition In Publishing

Author: Rüdiger Schulz

Company: Institut für Demoskopie Allensbach GmbH

June 15, 1993

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Citation

Schulz, R. (1993a, June 15). Target groups redefined. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/target-groups-redefined


Research Papers

Rare target groups

Catalogue: Seminar 1981: Sampling Problems And Data Collection

Author: Alain Zwilling

 

May 1, 1981

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Citation

Zwilling, A. (1981a, May 01). Rare target groups. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/rare-target-groups


Research Papers

Industrial market segmentation

Catalogue: Seminar 1981: Industrial Marketing Research

Author: Laszlo Unger

Company: Givaudan

October 1, 1981

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Citation

Unger, L. (1981a, October 01). Industrial market segmentation . ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/industrial-market-segmentation-


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Citation

Wendt, F. (1972a, June 15). Market segmentation and target groups . ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/industrial-market-segmentation-