Resources Library by ANA

Data gumbo

We are in an amazing time for research practitioners. Not only do we have access to incredibly rich big data but also high quality, low-cost research. Yet linking the consumer behaviour in big data and sentiment from traditional primary market...

Catalogue: Big Data World 2016: Understanding People Through Smart Data

Author: Joseph D. Blechman

June 15, 2016

The power of communication

Is communication the key to greater impact for our industry?

Catalogue: Congress 2016: #WOW

Author: Mark Uttley

June 15, 2016

Indonesia's new path to purchase and it's all mobile

In our presentation we'll demonstrate how we conducted a detailed consumer study using an approach of combined passive monitoring as well as active surveys, yielded richer insights into the Indonesian mobile user than ever before. We first conducted...

Catalogue: Asia Pacific 2016: Get Connected!

Authors: Masao Kakihara, Karthik Venkatakrishnan

Company: GfK

June 15, 2016

2X the impact at ½ the time and ½ the cost?

This paper will share the learnings from our experience of the journey to re-invent our Unilever H&A, one which we think successfully delivered on the brief. It will specifically cover four key areas: 1. What are the opportunities provided by...

Catalogue: Congress 2016: #WOW

Authors: Namita Mediratta, Karen O'Hara, Mark Whiting, Sunando Das

Company: KANTAR TNS Malaysia

June 15, 2016

Indonesia's new path to purchase and it's all mobile

In our presentation we'll demonstrate how we conducted a detailed consumer study using an approach of combined passive monitoring as well as active surveys, yielded richer insights into the Indonesian mobile user than ever before. We first conducted...

Catalogue: Asia Pacific 2016: Get Connected!

Authors: Masao Kakihara, Karthik Venkatakrishnan

Company: GfK

May 19, 2016

Revolutionising Asia

With social media evolving ever more rapidly, influencing the way people communicate and business operates - the need to understand the emerging trends revolutionising social media, particularly in APAC, has never been greater.Through a unique...

Catalogue: Asia Pacific 2016: Get Connected!

Authors: Robert Fry, Jennifer Serrano, Michael Fegan, Bonnâe Ogunlade

Companies: Research Now SSI, VoxPopMe Ltd

May 19, 2016

How to enter in a highly competitive environment without sinking

This paper outlines the power of methodological integration as a journey to new findings - allowing business inquiries to be properly addressed. Through this case we prove the efficiency of an integrated model from a remix of methodologies, which...

Catalogue: Latin America 2016: Research Renovation

Authors: Carolina Mejía Posada, Maria Claudia Foschi

April 13, 2016

Triple E brand model

Many companies measure brand health from awareness, image and loyalty. These three variables are measured over time, but they do not really help manage brand growth and its contribution to business. We have created the Triple E model, which solves...

Catalogue: Latin America 2016: Research Renovation

Authors: Macarena Estévez, Ana Carreras

April 13, 2016

Research World (November-December 2015)

Social and opinion research goes beyond the wants and needs of individuals and looks to quantify and understand societies at large. Sometimes this takes the form of political persuasion, others understanding the needs of the most disenfranchised in...

Catalogue: Research World 2015

Author: ESOMAR B.V.

December 15, 2015