Abstract:
This issue looks at digital communications and audience measurement and asks how rapidly are audiences emigrating to online? Does this mean the gradual death of print? Which generations and regions are most affected and how are brands keeping up with these trends?
This could also be of interest:
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Research World (March/April 2012)
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Author: ESOMAR B.V.
 
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Research World (March-April 2016)
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Research World (March/April 2011)
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Author: ESOMAR B.V.
 
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