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Research World (March-April 2015)

Date of publication: April 15, 2015

Catalogue: Research World 2015

Author: ESOMAR B.V.

Abstract:

This issue looks at digital communications and audience measurement and asks how rapidly are audiences emigrating to online? Does this mean the gradual death of print? Which generations and regions are most affected and how are brands keeping up with these trends?

ESOMAR B.V.

Author

This is a long description of some author details.

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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

B.V., E. (2015a, April 15). Research World (March-April 2015). ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/research-world-march-april-2015-