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Research reports

Global Market Research 2018

Despite popular suggestions or forecasts that the research profession was/is in decline, this report shows that our industry recorded continued growth in 2017, following the turnaround shown in 2015. In contrast with last year, not all regions show...

Catalogue: Global Market Research
Author: ESOMAR B.V.
June 15, 2018
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Citation

B.V., E. (2018a, June 15). Global Market Research 2018. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/global-market-research-2018


Research reports

Briefing questions

In 2012, ESOMAR published 24 Questions to Help Buyers of Social Media Research. These questions were intended to help users of social media research consider issues that might influence whether a social media listening tool was fit for the purpose of...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
March 1, 2018
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Citation

B.V., E. (2018a, March 01). Briefing questions. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/briefing-questions


Research reports

Answers to contemporary market research questions

ESOMAR felt that the time was right to produce a new guide to market research. The book was conceived not as a definitive encyclopaedia of research, but rather as a series of provocative questions that researchers could and should ask themselves when...

Catalogue: ESOMAR Publications
Authors: ESOMAR B.V., Ray Poynter, Sue York
March 1, 2014
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Citation

B.V., Poynter and York (2014a, March 01). Answers to contemporary market research questions. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/answers-to-contemporary-market-research-questions


Research reports

50 ESOMAR

In September 1997 ESOMAR celebrates both its 50th Congress and the start of its 50th anniversary year. This would seem the appropriate time to review the changes that have taken place in the world of marketing research, and the way in which ESOMAR...

Catalogue: ESOMAR Publications
Author: ESOMAR B.V.
September 1, 1998
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Citation

B.V., E. (1998a, September 01). 50 ESOMAR. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/50-esomar


Research reports

Qualitative research into hot desserts

General Foods are interested in new productdevelopment in the area of hot desserts. Theresearch here is intended to provide guidanceby: 1. Defining the role of hot desserts withinthe desserts repertoire;2. Defining attitudes towards hot desserts;3....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1979
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Citation

, C. (1979a, July 01). Qualitative research into hot desserts. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-hot-desserts


Research reports

Qualitative research into Dettol NPD

Reckitt & Colman are interested in developing arange of new products to extend the Dettol franchise. This research means to assess how far they can change images of Dettoland usage patterns either positively or negatively. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1979
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Citation

, C. (1979a, July 01). Qualitative research into Dettol NPD. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-dettol-npd


Research reports

Qualitative research into quality street radio advertising

Saatchi Saatchi Garland Compton Ltd., has developeda radio campaign for Quality Street comprising fourcommercials 'John son's Quality Street', 'Evans Quality Street', 'Smith's Quality Street' and' Wingco Boffo Harrington's'. The campaign has been...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
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Citation

, C. (1979a, May 01). Qualitative research into quality street radio advertising . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-quality-street-radio-advertising-


Research reports

Qualitative research into growth promotants

The Wellcome Foundation Ltd. is currently contemplating entering the non-therapeutic GrowthPromotant market, and before doing so require detailed information covering the current sizeof the UK market, and current trends within themarket.Accordingly,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1979
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Citation

, C. (1979a, March 01). Qualitative research into growth promotants. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-growth-promotants


Research reports

Qualitative research into Brooke Bond Dividend 'D' Tea advertising

Brooke Bond Dividend 'D' Tea was relaunched twoyears ago using a television campaign of cameosof people enjoying drinking the tea.The follow-up campaign 'Talking Tea Cups' featured cartoon treatments of teacups in blackand white and was based on the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1978
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Citation

, C. (1978a, April 01). Qualitative research into Brooke Bond Dividend 'D' Tea advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-brooke-bond-dividend-d-tea-advertising