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Qualitative research into hot desserts

Date of publication: July 1, 1979

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

General Foods are interested in new product development in the area of hot desserts. The research here is intended to provide guidance by:

1. Defining the role of hot desserts within the desserts repertoire;

2. Defining attitudes towards hot desserts;

3. Guaging reactions towards product concepts selected to represent distinct sectors within the overall hot dessert area. 

CRAM/Peter Cooper Archive

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Citation

, C. (1977a, February 01). Qualitative research into frozen desserts. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-frozen-desserts


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Qualitative research into convenience desserts

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, C. (1979a, May 01). Qualitative research into convenience desserts . ANA - ESOMAR. Retrieved May 13, 2025, from


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Catalogue: CRAM/Peter Cooper Archive Collection

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December 1, 1975

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Citation

, C. (1975a, December 01). Qualitative research for Puff desserts. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/qualitative-research-for-puff-desserts


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Citation

, C. (1979a, July 01). Qualitative research into hot desserts. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/qualitative-research-for-puff-desserts