Qualitative research into hot desserts

Date of publication: July 1, 1979


General Foods are interested in new product development in the area of hot desserts. The research here is intended to provide guidance by:

1. Defining the role of hot desserts within the desserts repertoire;

2. Defining attitudes towards hot desserts;

3. Guaging reactions towards product concepts selected to represent distinct sectors within the overall hot dessert area. 

CRAM/Peter Cooper Archive


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