Global Market Research 2018

Date of publication: June 15, 2018

Author: ESOMAR B.V.


Despite popular suggestions or forecasts that the research profession was/is in decline, this report shows that our industry recorded continued growth in 2017, following the turnaround shown in 2015. In contrast with last year, not all regions show growth; nonetheless all anecdotal evidence from commentators in those markets is positive, and some of them have successfully expanded their local measure to incorporate a wider selection of services and providers. The relationship between local currency measures and then the subsequent impact of inflationary effects and/ or currency exchange rates, remains challenging; nonetheless, only very few markets show a decline in local currency terms (and the biggest market USA records above average growth of +1.6%). This issue sees our commentary chapters concentrate on automation, A.I. and some of the newer trends in our profession, all of which make for fascinating reading!

Check it out on ESOMAR Publications Store!



This is a long description of some author details.

This could also be of interest:

Research Reports

Research Reports

Research Reports

Global Market Research 2022

Catalogue: Global Market Research

Author: ESOMAR B.V.


September 19, 2022

  • PDF