You searched for: "segmentation"

ANA has found 34 results for you, in 1706 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Webinars

Navigating Successful Innovation Through Changing Times

What's it about?Change and crisis are all around us. Consumer patterns, preferences, and needs in a post-pandemic landscape are in flux. This has resulted in fertile ground for innovation driven by new ideas and outside thinking. Here is your chance...

Catalogue: Webinars 2022
Authors: Stephen Kraus, Ted Curtin
Companies: MRII, ProdigyWorks
October 20, 2022
×

Citation

Kraus and Curtin (2022a, October 20). Navigating Successful Innovation Through Changing Times. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/navigating-successful-innovation-through-changing-times


Webinars

Embracing the future

What's it about?The pressures of the last years have been urging brands not only to think differently in terms of corporate social responsibility, shopping convenience, and sustainability but to embrace them with new products, activations, and...

Catalogue: Webinars 2022
Authors: Jie Ying Chow, Dobrinka Vicentijevic, Sanchita Ray, Natnicha Bhumaratana, Anindita Mitra
Companies: EyeSee, Danone
April 13, 2022
×

Citation

Chow, Vicentijevic, Ray, Bhumaratana and Mitra (2022a, April 13). Embracing the future. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/embracing-the-future


Webinars

MaxDiff

What's it about?It is reported that an average adult makes about 35,000 conscious decisions every day --- coffee or tea for breakfast, going to the gym or watching TV, which TV show to watch, and occasionally, whether to buy a hybrid or an electric...

Catalogue: Webinars 2022
Authors: Arleen Macaraeg-Denque, Matt Hester
Company: Strategy Analytics
February 11, 2022
×

Citation

Macaraeg-Denque and Hester (2022a, February 11). MaxDiff. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/maxdiff


Webinars

The Secret to Insight Success: 'Jobs'

What's it about?Jobs To Be Done makes your insight investments MUCH more likely to pay off! With this framework, you can be confident that your insights projects are going to meet your  stakeholders needs and objectives. Jobs To Be Done can help...

Catalogue: Webinars 2022
Author: David Boyle
Company: Audiense
February 1, 2022
×

Citation

Boyle, . (2022a, February 01). The Secret to Insight Success: 'Jobs'. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-secret-to-insight-success-jobs-


Webinars

Transforming Trend Reporting and Foresight into Science

Nextatlas and Mondelez transformed foresight from best guess and periodic reports to real science accessible in real-time using Artificial Intelligence, Big Data from multiple social media sources, and precise algorithms.This helped Mondelez to make...

Catalogue: Webinars 2021
Authors: Mario Coletti, Serhiy Kalinovsky
Companies: iCoolhunt ? Nextatlas, Mondelez International
October 13, 2021
×

Citation

Coletti and Kalinovsky (2021a, October 13). Transforming Trend Reporting and Foresight into Science. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/transforming-trend-reporting-and-foresight-into-science


Webinars

Connecting the data dots to eliminate your consumer blind spots

How connected data can unlock contextual understanding of your brand?s target audiences.Your audience is leaving vast amounts of data in its wake, but it is often fragmented and inaccessible due to various regulations, trends and challenges in the...

Catalogue: Webinars 2021
Author: Oscar Carlsson
Company: Cint AB
October 12, 2021
×

Citation

Carlsson, O. (2021a, October 12). Connecting the data dots to eliminate your consumer blind spots. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/connecting-the-data-dots-to-eliminate-your-consumer-blind-spots


Webinars

Fan Love - understanding the modern sporting spectator

In this presentation you will learn how to use AI to deep dive into niche cohorts such as the sporting aficionado. Attendees will learn some of the attitudes, needs, behaviours and concerns that drive certain groups, with real-world case studies from...

Catalogue: Webinars 2021
Authors: Anurag Banerjee, Frisco Chau
Companies: Quilt.AI, M&C Saatchi Group
October 4, 2021
×

Citation

Banerjee and Chau (2021a, October 04). Fan Love - understanding the modern sporting spectator. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/fan-love---understanding-the-modern-sporting-spectator


Webinars

Unlocking the Power of Secondary Data

The biggest recent development in the market research/insights profession is the explosion of secondary data resources.Companies today have more data than ever, from traditional syndicated studies to government databases to vast digital data...

Catalogue: Webinars 2021
Authors: Stephen Kraus, Paul Hunter
Company: ESOMAR
September 15, 2021
×

Citation

Kraus and Hunter (2021a, September 15). Unlocking the Power of Secondary Data. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/unlocking-the-power-of-secondary-data


Webinars

Avoid content sins

Using data in your content marketing can improve both your credibility and reputation. But it's not that easy. Skepticism over data's use, declining attention spans, resistance towards marketing techniques, too much data, and not enough...

Catalogue: Webinars 2021
Author: Jack Miles
Company: ESOMAR
August 12, 2021
×

Citation

Miles, J. (2021a, August 12). Avoid content sins. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/avoid-content-sins