You searched for: "t"

ANA has found 5515 results for you, in 153 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Study for non-durables consumer goods (English and French)

Purchase periodicity is a problem of simple mathematic, but the remembrance kept by the buyer is a psychological problem in the sense of "uncertain knowledge and fragmentary of human mind facilitating our affinity with other men.

Catalogue: ESOMAR Congress 1956: Advertising Research
Author: Pierre Lacoste
June 15, 1956
×

Citation

Lacoste, P. (1956a, June 15). Study for non-durables consumer goods (English and French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/study-for-non-durables-consumer-goods-english-and-french-


Research papers

Fad and progress in motivation research

The following discussion will be limited to the consumer - why people buy and use a product - not only because this happens to be the field I know most about but because a good deal of the developments have been made in the field of consumer...

Catalogue: ESOMAR/WAPOR Conference 1955
Author: Herta Herzog
June 15, 1955
×

Citation

Herzog, H. (1955a, June 15). Fad and progress in motivation research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/fad-and-progress-in-motivation-research


Research papers

Methodological considerations regarding marketing research for consumer durable goods

Forecasts for the demand for durable goods have been attempt- ed both by national economists, managerial economists and sample survey experts. Different methods have been tried with varying success. The national economists in trying to forecast the...

Catalogue: ESOMAR/WAPOR Conference 1955
Author: Leif Holbaek-Hanssen
June 15, 1955
×

Citation

Holbaek-Hanssen, L. (1955a, June 15). Methodological considerations regarding marketing research for consumer durable goods. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/methodological-considerations-regarding-marketing-research-for-consumer-durable-goods

Catalogue:
Author:
January 1, 1970
×

Citation

(1970a, January 01). . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org

Catalogue:
Author:
January 1, 1970
×

Citation

(1970a, January 01). . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org

Establishing International Standards for Measuring Demographics

In this paper, I want to explore the best ways of measuring basic demographics (age, gender, education, income,working status, job and socio-economic classifiers), based on two years of exploratory research-on-research, comparingdifferent methods...

Catalogue:
Author: Jon Puleston
January 1, 1970
×

Citation

Puleston, J. (1970a, January 01). Establishing International Standards for Measuring Demographics. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/establishing-international-standards-for-measuring-demographics


Videos
×

Citation

(1970a, January 01). Congress 2022 Introduction by Committee Chair. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/congress-2022-introduction-by-committee-chair