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Webinars

Tech-celebrating Insights

What's it about?Traditional approaches to research can encounter challenges: too slow, hard to integrate, not actionable enough, low data quality, lack of engagement from research participants, etc. But new advancements in ?restech? (research...

Catalogue: Webinars 2022
Authors: Stephen Kraus, Ray Poynter, Dan Fleetwood
Companies: MRII, QuestionPro
April 14, 2022
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Citation

Kraus, Poynter and Fleetwood (2022a, April 14). Tech-celebrating Insights. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/tech-celebrating-insights


Webinars

Marketing post avocado toast

What's it about?Gen Next is a bit of Gen Z and a bit of Gen Y - bound together by authenticity and attitude. 21 to 32 years old - they behave as a unit and are less likely to fall into their generation labels.What's in it for me?Come spend some...

Catalogue: Webinars 2021
Authors: Anurag Banerjee, Rishad Tobaccowala
Company: Quilt.AI
December 1, 2021
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Citation

Banerjee and Tobaccowala (2021a, December 01). Marketing post avocado toast. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/marketing-post-avocado-toast


Webinars

The digital engagement: changing channel mix or return to pre-pandemic normal?

Nearly two years since the outbreak started, the global market continues to witness dramatic shifts across industries from technology, entertainment, travel, to healthcare.During the pandemic, consumer made choices which saw online channels, click to...

Catalogue: Webinars 2021
Authors: Arleen Macaraeg-Denque, David Kerr
Company: Strategy Analytics
November 19, 2021
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Citation

Macaraeg-Denque and Kerr (2021a, November 19). The digital engagement: changing channel mix or return to pre-pandemic normal?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-digital-engagement-changing-channel-mix-or-return-to-pre-pandemic-normal-


Webinars

Using internet insights to tell richer, more emotive stories

 A case study in understanding Moments of Meaning for New Mothers in FMCG   What's it about? Internet insight provides a breadth of scale in data sourcing and selection, though how do we ensure we retain a human edge in story...

Catalogue: Webinars 2021
Authors: Angad test Chowdhry, Sumati Nagrath
Companies: Quilt.AI, Reckitt Benckiser
November 18, 2021
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Citation

Chowdhry and Nagrath (2021a, November 18). Using internet insights to tell richer, more emotive stories. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/using-internet-insights-to-tell-richer-more-emotive-stories


Webinars

New Normal, New Beauty

In this presentation you will learn how to use AI to understand tangible, seismic shifts in the cosmetics industry as consumers have gradually reduced face-to-face office interactions in favour of more Zoom-based discussion. Delegates will also learn...

Catalogue: Webinars 2021
Author: Anurag Banerjee
Company: Quilt.AI
November 8, 2021
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Citation

Banerjee, A. (2021a, November 08). New Normal, New Beauty. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/new-normal-new-beauty


Videos
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Citation

Findlay, K. (2021a, October 25). The Evolution of Market Research into 'Brandtech'. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-evolution-of-market-research-into-brandtech-


Research papers
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Citation

Findlay, K. (2021a, October 25). The Evolution of Market Research into 'Brandtech'. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-evolution-of-market-research-into-brandtech--11784


Research papers
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Citation

Caldwell, L. (2021a, October 25). Not Storytelling But Storyhearing. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/not-storytelling-but-storyhearing-11785


Videos
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Citation

Mizrahi, A. (2021a, October 25). Vision and Values Opening - Spanish. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/vision-and-values-opening---spanish