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Research papers

Measuring advertising effectiveness

Professor Lucas and I have tried to bring together in one volume the most up-to-date information on two of the most important phases of advertising; 1. The measurement of advertising messages, and 2. the measurement of advertising media. It is too...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: Steuart Henderson Britt
June 15, 1963
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Citation

Britt, S. H. (1963a, June 15). Measuring advertising effectiveness. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/measuring-advertising-effectiveness-212


Research papers

Remarks suggested by the papers on advertising research

I have been asked to discuss the papers delivered in this session, and find myself in the difficult position of having to elaborate on what was said this morning. In trying to remain as positive as the speakers have been, I will attempt to use some...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: Jean Arachtingi
June 15, 1963
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Citation

Arachtingi, J. (1963a, June 15). Remarks suggested by the papers on advertising research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/remarks-suggested-by-the-papers-on-advertising-research


Research papers

Continuing advertising research in Switzerland

Since February 1962 we possess in GfM TREND a series of investigations which exhibit all the characteristics of a representative instrument. Monthly, the advertisements as well as the editorial contributions of leading magazines of German speaking...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: Werner Ebersold
June 15, 1963
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Citation

Ebersold, W. (1963a, June 15). Continuing advertising research in Switzerland. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/continuing-advertising-research-in-switzerland


Research papers

Advertising research utopia 1961? (German)

The subject of my paper is stated as a question, as you observe. It implies some well-founded doubts regarding our ability, seriousness, and determination to carry out basic advertising research which can tell us one day how advertisers and agencies...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Wolfgang Schaefer
June 15, 1961
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Citation

Schaefer, W. (1961a, June 15). Advertising research utopia 1961? (German). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/advertising-research-utopia-1961-german-


Research papers

Advertising research utopia 1961?

The subject of my paper is stated as a question, as you observe. It implies some well-founded doubts regarding our ability, seriousness, and determination to carry out basic advertising research which can tell us one day how advertisers and agencies...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Wolfgang Schaefer
June 15, 1961
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Citation

Schaefer, W. (1961a, June 15). Advertising research utopia 1961?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/advertising-research-utopia-1961-


Research papers

Factor analysis as a basis for advertising evaluation (French)

We report on a factorial advertisements analysis, a study applying the mathematical/psychological process of the factor analysis to descriptive characteristics and resonance values of advertisements in German periodicals. As material for about 6,000...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: K. F. Flockenhaus
June 15, 1961
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Citation

Flockenhaus, K. F. (1961a, June 15). Factor analysis as a basis for advertising evaluation (French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/factor-analysis-as-a-basis-for-advertising-evaluation-french-


Research papers

Factor analysis as a basis for advertising evaluation (German)

We report on a factorial advertisements analysis, a study applying the mathematical/psychological process of the factor analysis to descriptive characteristics and resonance values of advertisements in German periodicals. As material for about 6,000...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: K. F. Flockenhaus
June 15, 1961
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Citation

Flockenhaus, K. F. (1961a, June 15). Factor analysis as a basis for advertising evaluation (German). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/factor-analysis-as-a-basis-for-advertising-evaluation-german-


Research papers

Factor analysis as a basis for advertising evaluation

We report on a factorial advertisements analysis, a study applying the mathematical/psychological process of the factor analysis to descriptive characteristics and resonance values of advertisements in German periodicals. As material for about 6,000...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: K. F. Flockenhaus
June 15, 1961
×

Citation

Flockenhaus, K. F. (1961a, June 15). Factor analysis as a basis for advertising evaluation. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/factor-analysis-as-a-basis-for-advertising-evaluation


Research papers

Advertising research (French)

This paper is intended to present the point of view of the users of Marketing Research. In this, particular instance, the user is a large oil company operating and marketing in Italy: Esso Standard Italiana. This is the case history of a very...

Catalogue: ESOMAR Conference 1960
Author: Enrico Zanelli
Company: ESSO
June 15, 1960
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Citation

Zanelli, E. (1960a, June 15). Advertising research (French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/advertising-research-french-