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Research papers

Joined up research on the eHighway

This paper discusses the research challenges faced by Egg, a leading Internet bank in the United Kingdom, and describes the innovative approach it has taken both in its use of research methodologies and in the technology of the Internet to increase...

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Authors: Mark Pearson, Tim Macer
Company: EGG Research & Consultancy Ltd.
September 23, 2001

Research papers

How to retain the image of a leader in changing business environment

The paper considers the case of the BeeLine brand in the context of the rapid changes in the market situation in the Russian telecom industry before and after the financial crisis of 1998. The BeeLine story exemplifies the diffusion of the innovation...

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Authors: Elena Mosicheva, Tatiana Folomeeva
September 23, 2001

Research papers

Always on

Responding to a call by a major consumer electronics company to accelerate the pace and quality of product development, J Walter Thompson (Detroit) and Moskowitz Jacobs Inc. (New York) developed a new paradigm. The paradigm incorporates current as...

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Authors: Howard R. Moskowitz, Jeffrey Ewald
Company: Moskowitz Jacobs Inc.
September 23, 2001

Research papers

Creating an Internet research panel in countries with low penetration

The paper looks into the creation of Internet panels. It reviews why most Internet panels are not randomly recruited: the coverage problem, the difficulties of Internet random recruiting (no sampling frame, high nonresponse and high self-invitation),...

Catalogue: Latin America 2001
Authors: Manuel Barberena, Gloria Labastida
Company: Pearson S.A. de C.V.
May 1, 2001

Research papers

The integration between the Internet community and the Internet panel

The paper describes the work that has been carried out to test a set of existing marketing research methodologies applied to the internet environment. One of the objectives of this project is to test how spontaneous opinions can be used as a valuable...

Catalogue: ESOMAR Net Effects 2001
Authors: Zilda Knoploch, Leandro Kenski
Companies: ENFOQUE PESQUISA & STRATEGIR ENFOQUE, iVOX
February 11, 2001

Research papers

Integrating high-level (expanded conjoint) research to a portal company

With the growth of internet research, new opportunities arise. This paper deals with the case history of a portal company (FreeRide.com), its creation of a research venue, and the use of that venue to facilitate high level research techniques (i.e....

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Authors: Howard R. Moskowitz, Ruth Fehr, Alex Gofman, Jordan Stanley, Scott Noble
Company: Moskowitz Jacobs Inc.
September 1, 2000

Research papers

The Internet and the effects of eCommerce on the brand

This paper presents a forecast of how brands and branding can and will be used in the new converging marketplace of the 21st century. The authors suggest a new model for developing and managing brand relationships will be required. The initial theory...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Authors: Don E. Schultz, Heidi F. Schultz
September 1, 2000

Research papers

New ways to explore consumer point-of-purchase dynamics

This paper describes recent attempts to use virtual reality components for improving the generation and presentation of experimentally varied tasks in discrete choice analyses. These tasks, particularly in consumer purchase situations, have...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Authors: Bernhard Treiber, Stephen P. Needel
September 1, 2000

Research papers

Traditional VS. Web

This paper examines the differences between telephone and internet interviewing. In particular, it compares responses from a survey that used both traditional telephone interviews and the internet. Using a long established panel, this paper looks at...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Authors: James Heisler, Robert McKane
September 1, 2000