Abstract:
With the growth of internet research, new opportunities arise. This paper deals with the case history of a portal company (FreeRide.com), its creation of a research venue, and the use of that venue to facilitate high level research techniques (i.e. conjoint analysis) that require respondent attention and motivation for successful implementation.
Research Papers
Medical communications, consumers, and the Internet
Catalogue: ESOMAR Global Healthcare Conference 2003
Authors: Risa Asami, Tina Hjelleset, Howard R. Moskowitz, Laurent Florès
Company: Moskowitz Jacobs Inc.
February 23, 2003
Research Papers
Research, politics, and the web can mix
Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Authors: Howard R. Moskowitz, Alex Gofman, Prasad Tangaturthy, Madhu Manchaiah, Dorit Cohen
 
June 15, 2000
Research Papers
To build, or not to build? That is the question
Catalogue: ESOMAR Panel Research Conference 2005
Authors: Alex Gofman, Roseanne Luth
Companies: Luth Research, Moskowitz Jacobs Inc.
April 17, 2005
