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Integrating high-level (expanded conjoint) research to a portal company

Date of publication: September 1, 2000

Catalogue: ESOMAR Congress 2000: The Impact Of Networking

Company: Moskowitz Jacobs Inc.

Authors: Howard R. Moskowitz, Ruth Fehr, Alex Gofman, Jordan Stanley, Scott Noble

Abstract:

With the growth of internet research, new opportunities arise. This paper deals with the case history of a portal company (FreeRide.com), its creation of a research venue, and the use of that venue to facilitate high level research techniques (i.e. conjoint analysis) that require respondent attention and motivation for successful implementation.

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