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Integrating high-level (expanded conjoint) research to a portal company

Date of publication: September 1, 2000

Catalogue: ESOMAR Congress 2000: The Impact Of Networking

Company: Moskowitz Jacobs Inc.

Authors: Howard R. Moskowitz, Ruth Fehr, Alex Gofman, Jordan Stanley, Scott Noble

Abstract:

With the growth of internet research, new opportunities arise. This paper deals with the case history of a portal company (FreeRide.com), its creation of a research venue, and the use of that venue to facilitate high level research techniques (i.e. conjoint analysis) that require respondent attention and motivation for successful implementation.

Howard R. Moskowitz

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Ruth Fehr

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Alex Gofman

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Jordan Stanley

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Scott Noble

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Research Papers

Medical communications, consumers, and the Internet

Catalogue: ESOMAR Global Healthcare Conference 2003

Authors: Risa Asami, Tina Hjelleset, Howard R. Moskowitz, Laurent Florès

Company: Moskowitz Jacobs Inc.

February 23, 2003

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Citation

Asami, Hjelleset, Moskowitz and Florès (2003a, February 23). Medical communications, consumers, and the Internet . ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/medical-communications-consumers-and-the-internet-


Research Papers

Research, politics, and the web can mix

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment

Authors: Howard R. Moskowitz, Alex Gofman, Prasad Tangaturthy, Madhu Manchaiah, Dorit Cohen

 

June 15, 2000

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Citation

Moskowitz, Gofman, Tangaturthy, Manchaiah and Cohen (2000a, June 15). Research, politics, and the web can mix. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/research-politics-and-the-web-can-mix


Research Papers

To build, or not to build? That is the question

Catalogue: ESOMAR Panel Research Conference 2005

Authors: Alex Gofman, Roseanne Luth

Companies: Luth Research, Moskowitz Jacobs Inc.

April 17, 2005

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Citation

Gofman and Luth (2005a, April 17). To build, or not to build? That is the question. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/to-build-or-not-to-build-that-is-the-question


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Citation

Moskowitz, Fehr, Gofman, Stanley and Noble (2000a, September 01). Integrating high-level (expanded conjoint) research to a portal company . ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/to-build-or-not-to-build-that-is-the-question