Back

Integrating high-level (expanded conjoint) research to a portal company

Date of publication: September 1, 2000

Catalogue: ESOMAR Congress 2000: The Impact Of Networking

Company: Moskowitz Jacobs Inc.

Authors: Howard R. Moskowitz, Ruth Fehr, Alex Gofman, Jordan Stanley, Scott Noble

Abstract:

With the growth of internet research, new opportunities arise. This paper deals with the case history of a portal company (FreeRide.com), its creation of a research venue, and the use of that venue to facilitate high level research techniques (i.e. conjoint analysis) that require respondent attention and motivation for successful implementation.

Howard R. Moskowitz

Author

This is a long description of some author details.

Ruth Fehr

Author

This is a long description of some author details.

Alex Gofman

Author

This is a long description of some author details.

Jordan Stanley

Author

This is a long description of some author details.

Scott Noble

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

"Emotional" conjoint

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity

Authors: Michael Fox, Samy Mardolker, Amit Dogra

Company: ORC International Ltd

May 13, 2014

×

Citation

Fox, Mardolker and Dogra (2014a, May 13). "Emotional" conjoint . ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/emotional-conjoint-


Research Papers

Conjoint analysis

Catalogue: EphMRA/ESOMAR Conference 1997: Sharpening Tools For The Future

Author: Roger Brice

 

June 15, 1997

×

Citation

Brice, R. (1997a, June 15). Conjoint analysis. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/conjoint-analysis


Videos

"Emotional" conjoint

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity

Authors: Amit Dogra, Samy Mardolker, Michael Fox

Company: ORC International Ltd

June 15, 2014

×

Citation

Dogra, Mardolker and Fox (2014a, June 15). "Emotional" conjoint. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/-emotional-conjoint


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Moskowitz, Fehr, Gofman, Stanley and Noble (2000a, September 01). Integrating high-level (expanded conjoint) research to a portal company . ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/-emotional-conjoint