Integrating high-level (expanded conjoint) research to a portal company

Date of publication: September 1, 2000

Abstract:

With the growth of internet research, new opportunities arise. This paper deals with the case history of a portal company (FreeRide.com), its creation of a research venue, and the use of that venue to facilitate high level research techniques (i.e. conjoint analysis) that require respondent attention and motivation for successful implementation.

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