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Traditional VS. Web

Date of publication: September 1, 2000

Catalogue: ESOMAR Congress 2000: The Impact Of Networking

Authors: James Heisler, Robert McKane

Abstract:

This paper examines the differences between telephone and internet interviewing. In particular, it compares responses from a survey that used both traditional telephone interviews and the internet. Using a long established panel, this paper looks at differences in responses and offers some possible explanations.

James Heisler

Author

This is a long description of some author details.

Robert McKane

Author

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Citation

Heisler and McKane (2000a, September 01). Traditional VS. Web. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/advanced-vs-traditional-market-research-techniques