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Research papers

How to increase sales through market research

We have a better understanding of our competitive position and can match the effectiveness of our sales, marketing and communications methods with competitors. Analysing, interpreting and acting on the data from the research group database has helped...

Catalogue: Seminar 1993: Competition In Publishing
Authors: Mike Cranidge, Robin J. Birn
June 15, 1993
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Citation

Cranidge and Birn (1993a, June 15). How to increase sales through market research. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/how-to-increase-sales-through-market-research


Research papers

From crunching numbers to adding value

The lack of entrepreneurial thinking and behaviour on the part of both suppliers and buyers is identified in various quarters as the central cause of the gap between client needs and the service provided in the research market. In order to bridge...

Catalogue: Seminar 1993: Marketing And International Research
Author: Jörg Pauli
June 15, 1993
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Citation

Pauli, J. (1993a, June 15). From crunching numbers to adding value. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/from-crunching-numbers-to-adding-value


Research papers

From Weymouth to Warsaw

The markets for health care products and services in the eastern half of the European continent offers great scope and opportunity for companies active in this field, to serve new clients, and establish new partnerships. Converting this potential...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Author: John Costello
June 15, 1993
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Citation

Costello, J. (1993a, June 15). From Weymouth to Warsaw. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/from-weymouth-to-warsaw


Research papers

In search for the most ideal site location for a shop

Cees Moorman and Maijan Smit both work at Ahold Vastgoed BV as Head Market Research and Head Customer Radius Research. Because of the close cooperation between Customer Radius Research and Site Location Research a Market Research Department is formed...

Catalogue: Seminar 1993: Maximising Retail Sales In Recession
Authors: Kees Moorman, Marjan Smit
June 15, 1993
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Citation

Moorman and Smit (1993a, June 15). In search for the most ideal site location for a shop. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/in-search-for-the-most-ideal-site-location-for-a-shop


Research papers

Informing companies

Market research is in the 'informing and guiding companies business'. Its effectiveness depends on the quality of the informing service provided by both agencies and internal research departments. Examples from the motor industry suggest that many...

Catalogue: Seminar 1993: Marketing And International Research
Author: Philip Wade
June 15, 1993
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Citation

Wade, P. (1993a, June 15). Informing companies. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/informing-companies


Research papers

Domain specific market segmentation

Market segmentation can be considered as one of the most fundamental concepts of modem marketing. If you're not thinking segments, you're not thinking marketing. The selection of a basis for segmentation is required. In the sixties and seventies,...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Hans Elzinga, Alfred E. Bronner
Company: Veldkamp Marktonderzoek
September 1, 1992
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Citation

Elzinga and Bronner (1992a, September 01). Domain specific market segmentation. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/domain-specific-market-segmentation


Research papers

Architectural guidelines for castles in the sky

Modern saturated markets differ from the old markets in many respects. The rules of success and failure have changed. Conservative marketing confined to the perfecting and variation of old product categories often degenerates into fruitless games...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Author: Udo Reuter
Company: IMW-KOELN GmbH & Co. KG
September 1, 1992
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Citation

Reuter, U. (1992a, September 01). Architectural guidelines for castles in the sky . ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/architectural-guidelines-for-castles-in-the-sky-


Research papers

Architectural guidelines for castles in the sky (German)

Modern saturated markets differ from the old markets in many respects. The rules of success and failure have changed. Conservative marketing confined to the perfecting and variation of old product categories often degenerates into fruitless games...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Author: Udo Reuter
Company: IMW-KOELN GmbH & Co. KG
September 1, 1992
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Citation

Reuter, U. (1992a, September 01). Architectural guidelines for castles in the sky (German). ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/architectural-guidelines-for-castles-in-the-sky-german-


Research papers

The challenges of the Gulf consumer markets in the 1990s

No market can remain easy and unchallenging for ever. A market's qualitative and quantitative dimensions are altered with movements in environmental factors. Changes in business opportunities and challenges are a never ending process. Markets in the...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Author: M. Shah Alam
June 15, 1992
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Citation

Alam, M. S. (1992a, June 15). The challenges of the Gulf consumer markets in the 1990s. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/the-challenges-of-the-gulf-consumer-markets-in-the-1990s