Resources Library by ANA

Intercept research in the era of streaming TV

Intercept surveys have long provided in-situ user feedback. Take a deep dive into how Roku developed an on-screen survey vehicle for the TV screen, and what comes next. We worked with third parties to build a set of APIs that function as a survey on...

Catalogue: Client Summit 2019- Spring Edition

Author: Dan Robbins

Company: Roku

June 27, 2019

What market research can learn from Alexa & Siri

As researchers, providing us access to data from new sources like customer data platforms, voice control, and all corners of the internet could be considered the equivalent of sticking a kid in a candy store! But are we leveraging this? This paper...

Catalogue: Asia Pacific 2019

Authors: Young Ham, Jason Dodge, Rebecca Southern

Company: Kantar

May 22, 2019

Looking inside the Digi-Qual Toolbox

As a result, new digital qualitative methodologies have emerged to begin to address these and other challenges. Based on the ESOMAR Global Market Research 2018 industry report, 43% of qualitative research is conducted using online methodologies (i.e....

Catalogue: Latin America 2019

Authors: Dalila Antonacachi, Garnette Weber

Companies: Itracks, Fine

April 8, 2019

Looking inside the Digi-Qual Toolbox

As a result, new digital qualitative methodologies have emerged to begin to address these and other challenges. Based on the ESOMAR Global Market Research 2018 industry report, 43% of qualitative research is conducted using online methodologies (i.e....

Catalogue: Latin America 2019

Authors: Garnette Weber, Cláudia Mota, Dalila Antonacachi

Companies: Fine, Itracks

April 7, 2019

Research World (March 2019)

There is a lot that is changing in our industry but the fact is that there are indeed now new technologies, interesting methodologies and ways of thinking that are changing the way in which insights professionals work and deliver their product. It...

Catalogue: Research World 2019

Author: ESOMAR B.V.

March 1, 2019

Pushing research to a new frontier

As the media landscape becomes more complex and data-led, IRL experiences become a meaningful way to break through to passionate consumers, custom programs that align the complex reality we live in and experience today – the physical and the...

Catalogue: ESOMAR Client Summit 2018- Autumn Edition

Authors: Amanda Fraga, Anubhav Mehrotra

December 12, 2018

Research World (November-December 2018)

This issue celebrates and examines the role of qualitative research in our vast panoply of insights tools and approaches. There is much tocelebrate, not least that qualitative has been perhaps even more adaptive to new approaches and technologies...

Catalogue: Research World 2018

Author: ESOMAR B.V.

December 1, 2018

Of mice and men: Revealing the unconscious with the mouse tracker

In this paper, we will introduce a relatively new technology, the MouseTracker, a method that we have integrated in classic in-depth interviews. This has allowed us to get richer insight on three critical business decisions:- How do we segment...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Daniel Rayner, George Cox, Genevieve Hall, Jon Osborne, Vivek Banerji

Companies: Shionogi, Insight Dojo

November 11, 2018

Data edge summary

Data edge summary from Peter Nash.

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Author: Peter Nash

November 11, 2018