Resources Library by ANA

Research World (March-April 2018)

With the constant shifting sands of technology, how can researchers stay abreast of the latest developments in advertising and media research and the interplay between the different communication platforms? What's the state of the art in media and...

Catalogue: Research World 2018

Author: ESOMAR B.V.

April 1, 2018

Who owns the data?

The rapid explosion of technology has led to a new age where the checks and balances of ethical data collection and self-regulation that grew organically over the past 70 years are now often 'overlooked' in favor of speed and cost-efficiency -all...

Catalogue: ESOMAR Publications

Authors: ESOMAR B.V., Kadence International

March 3, 2018

Briefing questions

In 2012, ESOMAR published 24 Questions to Help Buyers of Social Media Research. These questions were intended to help users of social media research consider issues that might influence whether a social media listening tool was fit for the purpose of...

Catalogue: ESOMAR Codes And Guidelines

Author: ESOMAR B.V.

March 1, 2018

The future of work (Session 2)

Advances in technologies including robotics, artificial intelligence (AI), sensors and 3-D printing have the potential to both create and eliminate job opportunities for workers in every industry. For example, new technologies are creating entirely...

Catalogue: Webinars 2018

Authors: Gina Pingitore, Nicole Mitchell

Company: Research Now SSI

February 27, 2018

The future of work (Session 1)

Advances in technologies including robotics, artificial intelligence (AI), sensors and 3-D printing have the potential to both create and eliminate job opportunities for workers in every industry. For example, new technologies are creating entirely...

Catalogue: Webinars 2018

Authors: Gina Pingitore, Nicole Mitchell

Company: Research Now SSI

February 27, 2018

Uncovering the unspoken word

In today's fast-paced digital world time is precious, speed is of the essence and attention spans are short - yet expectations of market research have never been greater. This is why we have to adjust, challenge existing norms and come up with...

Catalogue: Asia Pacific 2017: Discoveries

Authors: Robin de Rooij, Paul Janssen

Company: SKIM

December 4, 2017

The love story of technology + research

The development of technology is changing the way of consumer's behavior and business model in China. Research builds a strong connection with technology now. The 3 steps to make the love happen are: cooperating with innovative data sources, building...

Catalogue: Asia Pacific 2017: Discoveries

Author: Peking Tan

December 4, 2017

Uncovering hidden consumer truths

How two distinct and developing technologies were uniquely combined to deliver actionable consumer intelligence for an up-and-coming brand in an evolving product category.

Catalogue: Congress 2017: Visionary

Authors: Chelsea Gibbons, Emily Hsiao

November 27, 2017

How the IoT will save the planet

Yes, we can save energy by rolling out smart meters. This can be proven scientifically, using the whole array of old and new data science techniques: sampling, imputation of missing values, bayesian modelling, random forests and algorithms. How do...

Catalogue: Congress 2017: Visionary

Authors: Laurent Florès, Antoine Moreau

November 27, 2017