Resources Library by ANA

The fragrance industry

This paper reviews the size of the cosmetics and toiletries fragrance market globally and regionally.By describing the key macro-economic, consumer and industry trends and influences shaping market performance, the authors examine the current state...

Catalogue: Fragrance 2007

Authors: Clare Lees, Diana Dodson

Company: Euromonitor International

November 14, 2007

Listening instead of asking

About 70 million blogs have been created worldwide with around 9 million in France. An extraordinary new field of investigation is offered by the Blogs as millions of instances of electronic data can be processed by software programs directly.This...

Catalogue: Qualitative 2007

Authors: Alain Beauvieux, François Laurent

November 12, 2007

Moving tracking studies on-line

This paper describes how the idea, set-up, test and the following transition of a large field data (100% open answers) process from telephone to the internet was carried out. It also describes what problems were encountered and how these were dealt...

Catalogue: Panel Research 2007

Authors: Fredrik Nauckhoff, Bo Mattson, Fredrik Östgren

Companies: Cint AB, Nepa

October 28, 2007

Moving offline to online

The paper outlines how the establishment of a new, online audience appreciation panel for ITV has changed the nature of the research process throughout the organisation.Whilst originally envisaged to be a faster offline panel, the sheer variety of...

Catalogue: Panel Research 2007

Authors: Simon Scholes, Christine Connor

Company: GfK

October 28, 2007

Truth in measurement

This presentation reviews a number of studies that have examined visual, interactive tasks in online surveys in comparison to other verbal, and less interactive, alternatives. In many cases, while the respondents enjoyed doing these tasks, they took...

Catalogue: Congress 2007: Excellence

Authors: John Bremer, Randall K. Thomas, George Terhanian, Mick P. Couper

Company: Harris Interactive (Europe)

September 19, 2007

This could be heaven

Today's measures of vehicle exposure will not be the measures of the future. Increasing sample sizes will eventually lose the battle as a consequence of ever-increasing fragmentation of media behaviour.Fusion of existing currencies will not be the...

Catalogue: WM3 2007

Author: John H. Faasse

June 3, 2007

It's the culture, stupid!

A lot of research has been conducted regarding mode effects caused by social desirable response behavior and response style effects.New developments in market research have resulted in an increasing international usage of online panels. As a...

Catalogue: Panel Research 2006

Authors: Bart Wichers, Evelien Zengerink

Company: KANTAR TNS Malaysia

October 8, 2006

Benefits and challenges of multi-sourcing

Multi-sourcing, or using multiple sample providers to recruit respondents into a single survey, is becoming a necessity for large research agencies and panel companies alike.The paper discusses the results of a comparison study of nine US sample...

Catalogue: Panel Research 2006

Author: Olivier de Gaudemar

October 8, 2006

Ensuring data integrity for business decisions

While online panels can reduce the cost and time it takes to undertake research, there is often little understanding of how the quality of the panel affects data integrity and importantly the ability to make reliable business decisions based on the...

Catalogue: Panel Research 2006

Authors: Birgi Martin, Jenny Koo, David Day, Ralph Risk

Company: Kantar

October 8, 2006