Abstract:
While online panels can reduce the cost and time it takes to undertake research, there is often little understanding of how the quality of the panel affects data integrity and importantly the ability to make reliable business decisions based on the data collected. This paper identifies some components of 'quality' in online data collection and the effect these can have on data integrity. It reviews how components of the online data collection process, particularly the invitation process, can have a dramatic impact on the actual quality of the data collected.
Research Papers
Stock market activity
Catalogue: Congress 2006: Foresight
Authors: Howard R. Moskowitz, Alex Gofman, Samuel Rabino, Don Lowry
Company: Moskowitz Jacobs Inc.
September 17, 2006
Research Papers
The effects of panel recruitment and management on research results
Catalogue: Panel Research 2006
Authors: Pieter Willems, Robert van Ossenbruggen, Ted Vonk
Company: KANTAR TNS Malaysia
October 8, 2006
Research Papers
Panel satisfaction index
Catalogue: Panel Research 2007
Authors: Andera Gadeib, Laetitia Sassinot-Uny
Company: Dialego AG
October 28, 2007
