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Research papers

Pushing the envelope

For these reasons, the agency conducted the following study in the summer of 1999 to explore the feasibility of data collection via the Internet and to compare the response rates and survey results obtained using three alternative Web-based...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Authors: Andrew Elder, Tony Incalcatera
June 20, 2000
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Citation

Elder and Incalcatera (2000a, June 20). Pushing the envelope . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/pushing-the-envelope-


Research papers

Pop-up surveys

The pop-up survey has been one of the most positive contributions to web site research in the brief history of Internet research. The technique became widely used after the pioneering work of Micael Dahlen (1998) on the Swedish web site Passagen. So...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Author: Pete Comley
June 15, 2000
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Citation

Comley, P. (2000a, June 15). Pop-up surveys. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/pop-up-surveys


Research papers

Ethology and the web

The core reason for this paper is that Web surveys bear little resemblance in terms of their execution to the current dominant methods of survey data collection. In the United States, CATI (computer-assisted telephone interviewing) still...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Author: Andrew Jeavons
June 15, 2000
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Citation

Jeavons, A. (2000a, June 15). Ethology and the web. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/ethology-and-the-web-5569


Research papers

Research methods on the Web

As the Internet has now become a legitimate and often critical business medium, it has also forced those of us in the market research profession to confront a wide assortment of new challenges, including reevaluating traditional market research...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Author: Caroline Eichman
June 15, 2000
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Citation

Eichman, C. (2000a, June 15). Research methods on the Web. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/research-methods-on-the-web-5574


Research papers

Ethology and the web

Web surveys are now an established part of market research. However one area that has not been closely studied is the behaviour of respondents in terms of their interaction with the questionnaire. Web surveys are self- completion surveys unlike...

Catalogue: ESOMAR Net Effects 1999
Author: Andrew Jeavons
June 15, 1999
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Citation

Jeavons, A. (1999a, June 15). Ethology and the web. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/ethology-and-the-web


Research papers

Web surveys

Sell-selected surveys on the Web are extremely cost-attractive however they lack a valid statistical inference. Similar to quota samples it is only the empirical validation that can give them some justification. The paper describes the empirical...

Catalogue: ESOMAR Net Effects 1999
Authors: Vasja Vehovar, Zenel Batagelj
June 15, 1999
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Citation

Vehovar and Batagelj (1999a, June 15). Web surveys. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/web-surveys


Research papers

Online survey of online customers

The objective of this paper is to present the perspective of conducting a full-scale online customer survey on the Internet in this case based on the conditions involving Boxmau. Our aim as market researchers is to present both strategic and...

Catalogue: ESOMAR Net Effects 1999
Authors: Jan Enander, Attila Sajti
June 15, 1999
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Citation

Enander and Sajti (1999a, June 15). Online survey of online customers. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/online-survey-of-online-customers


Research papers

Controlling the uncontrollable

This paper discusses the advantages and disadvantages of Web surveys and presents a design to reduce some of the inherent problems. This design is tested and evaluated. The aim is to control the uncontrollable sample that is the Internet population ...

Catalogue: The Worldwide Internet Seminar 1998
Author: Micael Dahlén
June 15, 1998
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Citation

Dahlén, M. (1998a, June 15). Controlling the uncontrollable. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/controlling-the-uncontrollable


Research papers

Internet surveys

The paper describes the results of one of the first commercial surveys to be conducted in the United Kingdom over the Internet. It directly compares email and postal methods of data collection. The results show a major advantage for email in terms of...

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Author: Pete Comley
November 1, 1996
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Citation

Comley, P. (1996a, November 01). Internet surveys . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/internet-surveys-