Resources Library by ANA

Are mobile phone users ready for MCASI?

In this paper mobile computer-assisted self-interviewing, MCASI, is tested with users of GPRS phones. The test participants were recruited from a national representative panel by TNSGallup in Norway. The users of the mobile survey were asked to give...

Catalogue: ESOMAR Conference 2004: Technovate 2

Authors: Bjorn Nordlund, Svein Thalberg, Jorn Inge Vestgarden, Ingvar Tjostheim

Company: KANTAR TNS Malaysia

February 1, 2004

From e-surveys to e-interviews

It is difficult to find general principles in web survey design. Empirical research is critical to reveal best practices in the future. This paper presents an additional approach to complement empirical findings. A specific definition of e-interviews...

Catalogue: ESOMAR Conference 2004: Technovate 2

Author: German Loewe

Company: Netquest

February 1, 2004

Brand equity 2010

The author recently conducted an online survey to better understand the views of U.S. and U.K. media and marketing research professionals as they relate to the quality and salience of research resources they use in making day-to-day media selection,...

Catalogue: ESOMAR Global Cross-Industry Forum 2003

Author: Craig T. Gugel

December 3, 2003

Online VS. offline administration of print audience measurement studies

Millward Brown IntelliQuest has performed a controlled experiment comparing web-based versions of its annual syndicated media study, the CIMSTM Home Technology Influencer and Business Technology Influencer surveys, with the paper versions currently...

Catalogue: ESOMAR/ARF WAM Conference 2003: Print

Authors: Eric Melton, Marco Vriens

Company: KANTAR TNS Malaysia

June 19, 2003

The Latin American market

This paper comprises two topics. Content relevance: to evaluate the Latin American executive's attitudes, beliefs, expectations and needs, representing the status quo of the demand for marketing, communication and market research information in a...

Catalogue: Latin America 2003

Authors: Laure Castelnau, Ney Luiz Silva, Nelsom Marangoni

Company: IBOPE Inteligencia

May 4, 2003

Show me your home and I will tell you who you are

This paper describes how research, with the use of technology, can be applied to various decision-making processes throughout the production and marketing stages of real estate. A traditional construction company developed a new marketing approach by...

Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003

Authors: Lena Gilchrist, Britt-Marie Eriksson, Olof Eriksson

Company: Ipsos MRBI

March 30, 2003

Creating fragrance concepts from first principles

This paper deals with the fit of sets of fragrance elements (36 elements each) to 30 different end uses, varying from purely 'fine' to purely 'functional', by means of an integrated approach called a 'mega-study'. The method used was conjoint...

Catalogue: ESOMAR Fragrance Research Conference 2003

Authors: Rachel Katz, Barbara Itty, Howard R. Moskowitz

Company: Moskowitz Jacobs Inc.

March 16, 2003

Fragrances with real impact

This paper presents a basic study for obtaining specific knowledge about the actual fragrance in women's prestige perfumes in order to make consumers reach out for that specific product. The study reveals the role of 'liking' as well as the specific...

Catalogue: ESOMAR Fragrance Research Conference 2003

Author: Pieter Aarts

March 16, 2003

Two modalities, one answer?

This paper introduces a new design for the study of Internet vs. other data collection modalities. With this so-called crossover design it is possible, for the first time, to separate modality from population effects.In this design, respondents in...

Catalogue: ESOMAR Technovate Conference 2003

Authors: Pieter Willems, Paul Oosterveld

January 26, 2003