Resources Library by ANA

Brand equity 2010

The author recently conducted an online survey to better understand the views of U.S. and U.K. media and marketing research professionals as they relate to the quality and salience of research resources they use in making day-to-day media selection,...

Catalogue: ESOMAR Global Cross-Industry Forum 2003

Author: Craig T. Gugel

December 3, 2003

Online VS. offline administration of print audience measurement studies

Millward Brown IntelliQuest has performed a controlled experiment comparing web-based versions of its annual syndicated media study, the CIMSTM Home Technology Influencer and Business Technology Influencer surveys, with the paper versions currently...

Catalogue: ESOMAR/ARF WAM Conference 2003: Print

Authors: Eric Melton, Marco Vriens

Company: KANTAR TNS Malaysia

June 19, 2003

The Latin American market

This paper comprises two topics. Content relevance: to evaluate the Latin American executive's attitudes, beliefs, expectations and needs, representing the status quo of the demand for marketing, communication and market research information in a...

Catalogue: Latin America 2003

Authors: Laure Castelnau, Ney Luiz Silva, Nelsom Marangoni

Company: IBOPE Inteligencia

May 4, 2003

Show me your home and I will tell you who you are

This paper describes how research, with the use of technology, can be applied to various decision-making processes throughout the production and marketing stages of real estate. A traditional construction company developed a new marketing approach by...

Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003

Authors: Lena Gilchrist, Britt-Marie Eriksson, Olof Eriksson

Company: Ipsos MRBI

March 30, 2003

Creating fragrance concepts from first principles

This paper deals with the fit of sets of fragrance elements (36 elements each) to 30 different end uses, varying from purely 'fine' to purely 'functional', by means of an integrated approach called a 'mega-study'. The method used was conjoint...

Catalogue: ESOMAR Fragrance Research Conference 2003

Authors: Rachel Katz, Barbara Itty, Howard R. Moskowitz

Company: Moskowitz Jacobs Inc.

March 16, 2003

Fragrances with real impact

This paper presents a basic study for obtaining specific knowledge about the actual fragrance in women's prestige perfumes in order to make consumers reach out for that specific product. The study reveals the role of 'liking' as well as the specific...

Catalogue: ESOMAR Fragrance Research Conference 2003

Author: Pieter Aarts

March 16, 2003

Two modalities, one answer?

This paper introduces a new design for the study of Internet vs. other data collection modalities. With this so-called crossover design it is possible, for the first time, to separate modality from population effects.In this design, respondents in...

Catalogue: ESOMAR Technovate Conference 2003

Authors: Pieter Willems, Paul Oosterveld

January 26, 2003

Online research alternatives

This paper provides an overview of how Time Inc. migrated from traditional mail/telephone surveys to online research in order to provide current and prospective advertisers with unique tools to obtain further insight into its reader base. The authors...

Catalogue: ESOMAR/ARF WAM Conference 2002: Online

Authors: Caryn Klein, Kevin Lonnie

June 12, 2002

Improving Honeywell's market research

Honeywell replaced its international telephone data collection and paper-based tabulation and reporting with blended telephone, online and e-Interviewing data collection and real-time reporting. It did so because the company's Six-Sigma quality...

Catalogue: ESOMAR Net Effects 5 2002

Authors: Karl G. Feld, William K. Stone

February 3, 2002