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Controlling the uncontrollable

Date of publication: June 15, 1998

Catalogue: The Worldwide Internet Seminar 1998

Author: Micael Dahlén

Abstract:

This paper discusses the advantages and disadvantages of Web surveys and presents a design to reduce some of the inherent problems. This design is tested and evaluated. The aim is to control the uncontrollable sample that is the Internet population in order to better be able to perform studies and learn more about its members. The outcome is a step closer to the perfect Web sample.

Micael Dahlén

Author

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Dahlén, M. (1998a, June 15). Controlling the uncontrollable. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/measuring-the-effects-of-promotion-on-sales-in-theory-and-practice