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Videos

Triple E brand model (Spanish)

Many companies measure brand health from awareness, image and loyalty. These three variables are measured over time, but they do not really help manage brand growth and its contribution to business. We have created the Triple E model, which solves...

Catalogue: Latin America 2016: Research Renovation
Authors: Macarena Estévez, Ana Carreras
June 15, 2016
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Citation

Estévez and Carreras (2016a, June 15). Triple E brand model (Spanish). ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/triple-e-brand-model-spanish-


Videos

Revolutionising Asia

With social media evolving ever more rapidly, influencing the way people communicate and business operates - the need to understand the emerging trends revolutionising social media, particularly in APAC, has never been greater.Through a unique...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Robert Fry, Jennifer Serrano, Michael Fegan, Bonnâe Ogunlade
Companies: Research Now SSI, VoxPopMe Ltd
June 15, 2016
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Citation

Fry, Serrano, Fegan and Ogunlade (2016a, June 15). Revolutionising Asia. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/revolutionising-asia


Videos

Insights 2020 (Spanish)

Millward Brown Vermeer, ESOMAR, The Advertising Research Foundation (ARF), Kantar, and Korn Ferry have formed a partnership to lead Insights2020 Driving Customer-Centric Growth, a global marketing thought leadership initiative focused on aligning...

Catalogue: Latin America 2016: Research Renovation
Author: Fernando Alvarez Kuri
Company: Kantar
June 15, 2016
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Citation

Kuri, F. A. (2016a, June 15). Insights 2020 (Spanish). ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/insights-2020-spanish-


Research papers

Revolutionising Asia

With social media evolving ever more rapidly, influencing the way people communicate and business operates - the need to understand the emerging trends revolutionising social media, particularly in APAC, has never been greater.Through a unique...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Robert Fry, Jennifer Serrano, Michael Fegan, Bonnâe Ogunlade
Companies: Research Now SSI, VoxPopMe Ltd
May 19, 2016
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Citation

Fry, Serrano, Fegan and Ogunlade (2016a, May 19). Revolutionising Asia. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/revolutionising-asia-8655


Magazines

Research World (March-April 2016)

Individuals’ habits and preferences as well as society in general have changed dramatically over the last decade. Mass migration, cultural differences and similarities are just some of the things that are affecting societies. What are the...

Catalogue: Research World 2016
Author: ESOMAR B.V.
April 15, 2016
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Citation

B.V., E. (2016a, April 15). Research World (March-April 2016). ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/research-world-march-april-2016-


Research papers

Illicit trade

Despite the efforts of global organisations, governments and companies in controlling illicit trade, the phenomenon continues to be a latent threat for the global economy. According to the World Economic Forum, the global value of illicit trade and...

Catalogue: Latin America 2016: Research Renovation
Author: Lourdes Alvarez-Chavarria
Company: Euromonitor International
April 13, 2016
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Citation

Alvarez-Chavarria, L. (2016a, April 13). Illicit trade. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/illicit-trade


Research papers

A funny thing happened on the way to our insights

How do we confront the unexpected? Sometimes on the road to the final report, we encounter surprise insights that speak to an entirely different set of business issues, and we are forced to choose what we do with this new information.This...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Steve August, Shannon Danzy, Tara Franz, Julie Schiller
Company: FocusVision
November 18, 2015
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Citation

August, Danzy, Franz and Schiller (2015a, November 18). A funny thing happened on the way to our insights. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/a-funny-thing-happened-on-the-way-to-our-insights


Research reports

Global Market Research 2015

Global Market Research 2015 is the 27th annual industry study undertaken by ESOMAR, in cooperation with BDO Accountants Advisors. The report reviews the size and performance of the market research industry and explores how the research market...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 21, 2015
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Citation

B.V., E. (2015a, September 21). Global Market Research 2015. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/global-market-research-2015


Research papers

The emergence of "I" in Indonesia

This presentation exmines if marketing, advertising and social media are encouraging more individualistic expression within Indonesia (which has been traditionally conformist and affiliative), and what this means for marketers, advertisers and...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Monica Cravenetya, Satish Pai
Company: Deka Marketing Research
June 15, 2015
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Citation

Cravenetya and Pai (2015a, June 15). The emergence of "I" in Indonesia. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-emergence-of-i-in-indonesia-8528