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Magazines

Research World (June 2009)

Our theme this month is return on marketing investment (ROMI). But just that one Insight throws the discussion of this aging concept into very sharp relief. Just what is ROMI? Is it return on investment on the entire marketing effort? Or return on...

Catalogue: Research World 2009
Author: ESOMAR B.V.
June 1, 2009
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Citation

B.V., E. (2009a, June 01). Research World (June 2009). ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/research-world-june-2009-


Magazines

Research World (May 2009)

Research for social and political purposes is a fundamental building block in the making and sustenance of a successful democracy. The return on research in the social and political domain far outweighs its cost. Research is indeed a fundamental...

Catalogue: Research World 2009
Author: ESOMAR B.V.
May 1, 2009
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Citation

B.V., E. (2009a, May 01). Research World (May 2009). ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/research-world-may-2009-


Research papers

Lipstick on a pig

This paper will argue that Qualitative research and Japan don't mix. That what goes by the name of qualitative research in Japan is, in many cases, something very different; a beast that has - in evolving to fit Japanese cultural assumptions,...

Catalogue: Asia Pacific 2009: Competing On A World Stage
Author: James Parsons
Company: Flamingo
April 7, 2009
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Citation

Parsons, J. (2009a, April 07). Lipstick on a pig. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/lipstick-on-a-pig


Research papers

The evolving role of in-house market research professionals

This paper intends to examine the role of today's in-house market research professionals within business organizations. Specifically, it will focus on:-how the in-house researchers' role have evolved in the past decade, -what are their...

Catalogue: Asia Pacific 2009: Competing On A World Stage
Authors: Andy Kung, Grace Tse
April 7, 2009
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Citation

Kung and Tse (2009a, April 07). The evolving role of in-house market research professionals. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-evolving-role-of-in-house-market-research-professionals


Magazines

Research World (January 2009)

The distinguished economist Brian Reading in this issue forecasts that we are very likely to see a 'W-shaped' recovery this time, with fiscal stimuli providing temporary relief before we see a second slump. It is also distinctly possible that even...

Catalogue: Research World 2009
Author: ESOMAR B.V.
January 1, 2009
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Citation

B.V., E. (2009a, January 01). Research World (January 2009). ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/research-world-january-2009-


Magazines

Research World (November 2008)

The world around us seems to be in meltdown. While banks collapse and the credit markets freeze up. governments are scrambling to avert a replay of the 1930s. In the centre of the storm, middle classes around the world shiver and wonder what the...

Catalogue: Research World 2008
Author: ESOMAR B.V.
November 1, 2008
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Citation

B.V., E. (2008a, November 01). Research World (November 2008). ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/research-world-november-2008-


Research reports

Global Market Research 2008

Global Market Research 2008 is the 20th annual industry study undertaken by ESOMAR and the 3rd to be developed in cooperation with KPMG Advisory. The latest edition provides a comprehensive and authoritative assessment of the sector's global...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 23, 2008
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Citation

B.V., E. (2008a, September 23). Global Market Research 2008. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/global-market-research-2008


Magazines

Research World (September 2008)

In this changing environment, researchers, research clients and decision makers are confronted not only by a need to know, but also to understand, to challenge and to debate. It is with those needs in mind that we set about a fundamental review of...

Catalogue: Research World 2008
Author: ESOMAR B.V.
September 1, 2008
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Citation

B.V., E. (2008a, September 01). Research World (September 2008). ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/research-world-september-2008-


Magazines

Research World (June 2008)

Although it has become a cliche to say so, the advent of online research has changed the face of our industry and will continue to do so for years to come. Indeed, I believe that we are only at the very beginning of the innovation cycle that online...

Catalogue: Research World 2008
Author: ESOMAR B.V.
June 1, 2008
×

Citation

B.V., E. (2008a, June 01). Research World (June 2008). ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/research-world-june-2008-