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Videos

Country branding

A country impacted by armed conflict for more than 50 years needs a constant fuel on its international brand campaign to surpass the negative perception of those who have not visited the country and build strong reasons to vanish misconceptions.

Catalogue: Congress 2018
Authors: Laura Catalina Gómez, Pedro Fernández
September 23, 2018
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Citation

Gómez and Fernández (2018a, September 23). Country branding. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/country-branding


Research papers

Transforming an iconic brand to help customers navigate change in Japan

The world's healthiest and most financially prepared citizens - the Japanese - view old age with overwhelming anxiety. With this insight as a backdrop, and a refreshed brand, MetLife set out to #ChangeRougo, the very meaning of life after retirement...

Catalogue: Congress 2018
Authors: Nisha Yadav, Takeshi Oshima
September 23, 2018
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Citation

Yadav and Oshima (2018a, September 23). Transforming an iconic brand to help customers navigate change in Japan . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/transforming-an-iconic-brand-to-help-customers-navigate-change-in-japan--9421


Videos

Digital transformation and the impact on retail

Digital has fundamentally changed the way we understand and serve customers. The developments are accelerating fuelling great consumer centricity and customer experience. It's time to participate or perish.

Catalogue: Congress 2018
Author: Piet Coelewij
September 23, 2018
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Citation

Coelewij, P. (2018a, September 23). Digital transformation and the impact on retail. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/digital-transformation-and-the-impact-on-retail


Videos

Find YOUR Brilliance!

The future is here - calling for Brilliance from us all: to compete, to convince and to inspire. Executive speaking and gravitas coach Caroline Goyder, with comedian-turned-researcher Will Goodhand, will equip you to unlock YOUR personal brilliance.

Catalogue: Congress 2018
Authors: Caroline Goyder, Will Goodhand
Company: System1 Research Ltd
September 23, 2018
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Citation

Goyder and Goodhand (2018a, September 23). Find YOUR Brilliance!. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/find-your-brilliance-


Research papers

Fortune of the commons

We needed to understand motivations behind the consumption of a street snack known as "Snacks-locos", which was gaining popularity in different cities in Mexico. When we transformed the consumers into researchers, we not only received the best...

Catalogue: Congress 2018
Authors: Ines Cuevas, Sofia Zacarias
Company: De La Riva Group
September 23, 2018
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Citation

Cuevas and Zacarias (2018a, September 23). Fortune of the commons. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/fortune-of-the-commons-9360


Videos

Menstrual hygiene management study in DRC

This very important piece of research is something that could make a real difference to half the population.

Catalogue: Congress 2018
Author: Martin Kern
September 23, 2018
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Citation

Kern, M. (2018a, September 23). Menstrual hygiene management study in DRC. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/menstrual-hygiene-management-study-in-drc


Videos

Merge

The next three decades will be the most technologically disruptive era in human history. Advances in artificial intelligence, combined with radical breakthroughs in hardware, will usher in an era in which devices fade away, virtual environments...

Catalogue: Congress 2018
Author: Malcom Devoy
September 23, 2018
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Citation

Devoy, M. (2018a, September 23). Merge. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/merge-9385


Videos

The death of polls?

Opinion polls and electoral polls were subject to intense scrutiny and criticism in the wake of the 2016 experience, followed by renewed confidence in the first months of 2017. Polling firms are facing up to the current challenges and reports of the...

Catalogue: Congress 2018
Author: Henri Wallard
Company: Ipsos MRBI
September 23, 2018
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Citation

Wallard, H. (2018a, September 23). The death of polls?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-death-of-polls-


Videos

The great internal communications experiment

Driving insight into the hearts and minds of stakeholders is Coca-Cola K&I's biggest challenge. Examining which communications create most engagement with internal audiences & providing guidelines, we will change insight communication for good.

Catalogue: Congress 2018
Authors: Begonia Fafian, Lucy Davison
September 23, 2018
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Citation

Fafian and Davison (2018a, September 23). The great internal communications experiment. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-great-internal-communications-experiment