Abstract:
We needed to understand motivations behind the consumption of a street snack known as "Snacks-locos", which was gaining popularity in different cities in Mexico. When we transformed the consumers into researchers, we not only received the best insights from ordinary people, but also boosted their wisdom to uncover extraordinary insights about themselves.
Case Studies
Blindfolded, describing an elephant
Catalogue: Congress 2018
Author: Leigh Caldwell
 
September 23, 2018
Research Papers
Reconciling contradicting facts by instituting a "hierarchy of truth" to bust myths
Catalogue: Congress 2018
Authors: Vittorio Raimondi, Pavi Gupta
 
September 23, 2018
Research Papers
The Heineken insight cloud
Catalogue: Congress 2018
Authors: Cristina Craciun, Jacobine Lotgering
Company: Ipsos MRBI
September 23, 2018
