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Fortune of the commons

Date of publication: September 23, 2018

Catalogue: Congress 2018

Company: De La Riva Group

Authors: Ines Cuevas, Sofia Zacarias

Abstract:

We needed to understand motivations behind the consumption of a street snack known as "Snacks-locos", which was gaining popularity in different cities in Mexico. When we transformed the consumers into researchers, we not only received the best insights from ordinary people, but also boosted their wisdom to uncover extraordinary insights about themselves.

Ines Cuevas

Author

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Sofia Zacarias

Author

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Case Studies

Blindfolded, describing an elephant

Catalogue: Congress 2018

Author: Leigh Caldwell

 

September 23, 2018

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Citation

Caldwell, L. (2018a, September 23). Blindfolded, describing an elephant . ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/blindfolded-describing-an-elephant--9349


Research Papers

Reconciling contradicting facts by instituting a "hierarchy of truth" to bust myths

Catalogue: Congress 2018

Authors: Vittorio Raimondi, Pavi Gupta

 

September 23, 2018

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Citation

Raimondi and Gupta (2018a, September 23). Reconciling contradicting facts by instituting a "hierarchy of truth" to bust myths. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/reconciling-contradicting-facts-by-instituting-a-hierarchy-of-truth-to-bust-myths


Research Papers

The Heineken insight cloud

Catalogue: Congress 2018

Authors: Cristina Craciun, Jacobine Lotgering

Company: Ipsos MRBI

September 23, 2018

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Citation

Craciun and Lotgering (2018a, September 23). The Heineken insight cloud . ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/the-heineken-insight-cloud--9408


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Citation

Cuevas and Zacarias (2018a, September 23). Fortune of the commons. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/the-heineken-insight-cloud--9408