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Research reports

Qualitative research on Frequence shampoo

L'Oreal has a third shampoo to add to the Elseverange, Frequence; a mild shampoo to cope with hairthat is frequently washed. The objectives of the research reported here were: 1. To establish to what degree the points of theadvertising strategy were...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1979
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Citation

, C. (1979a, December 01). Qualitative research on Frequence shampoo. ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-frequence-shampoo


Research reports

Qualitative research into bath additives

Johnson&Johnson's "Baby Bath" was launched in February 1979 accompanied by advertising andpromotional material directed solely at babyusage. However, the premise for the launch was,to some degree, based on the eventual activestimulation of adult...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1979
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Citation

, C. (1979a, July 01). Qualitative research into bath additives. ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-bath-additives


Research reports

Qualitative research into advertising concepts for Lady Braun Elegance

Following on from previous research on advertising approaches for "Lady Braun Elegante" (November 1978Project B498) Braun have developed two further concepts to be tested against the same researchobjectives namely: 1. To convince the target group...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1979
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Citation

, C. (1979a, February 01). Qualitative research into advertising concepts for Lady Braun Elegance. ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-advertising-concepts-for-lady-braun-elegance


Research reports

Qualitative research into Pink Paraffin advertising

JWT Ltd. has developed a campaign for Pink Paraffinwhich features cartoon characters exposing moderately largeamounts of pink flesh.Qualitative research into this campaign was requiredin order to:1. Identify the level of impact of theapproaches;2....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1977
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Citation

, C. (1977a, August 01). Qualitative research into Pink Paraffin advertising. ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-pink-paraffin-advertising


Research reports

Report on qualitative research on creative development for little eggs

The objectives of the research reported here wereto determine reactions from children and mothersto the creative presentation of the PeppermintCream Egg in terms of possible advertising,naming, packaging and in-store display.

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977
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Citation

, C. (1977a, July 01). Report on qualitative research on creative development for little eggs. ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-creative-development-for-little-eggs


Research reports

Research report on Lyofil advertising concepts

FCB has been asked to develop the advertising, packagingand brand name for a new sanitary towel for Elida Gibbs. The new regular Lyotowel is to be town tested in May 1977and launched nationally at the beginning of 1978. Three conceptual...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
×

Citation

, C. (1976a, October 01). Research report on Lyofil advertising concepts. ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/research-report-on-lyofil-advertising-concepts


Research reports

Qualitative research into Chique advertising developments

Chique is to be launched in September of 1978. Two versions of a final commercial for Chique are available. Accordingly,qualitative research was required in order;1. To determine which of the two best conveys;2. To obtain reactions to the packaging...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1976
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Citation

, C. (1976a, August 01). Qualitative research into Chique advertising developments. ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-chique-advertising-developments


Research reports

Qualitative research into a 30% Bran Flakes advertising development

Earlier qualitative research by CRAM Ltd in March 1976 indicated that of all the advertising approachesdeveloped by JWT Ltd. for 30% Bran Flakes, the mostfruitful was 'Town Mouse'.This has now been developed into a finished form, andaccordingly,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1976
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Citation

, C. (1976a, June 01). Qualitative research into a 30% Bran Flakes advertising development. ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-a-30-bran-flakes-advertising-development


Research reports

Qualitative research into Scripto Pens

Scripta Pens are in the process of developing a range ofwriting implements which will require substantiationand promotion by means of an advertising campaign. Inorder to guide the development of the range and of thecreative advertising material,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1975
×

Citation

, C. (1975a, December 01). Qualitative research into Scripto Pens. ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-scripto-pens