Abstract:
Following on from previous research on advertising approaches for "Lady Braun Elegante" (November 1978 Project B498) Braun have developed two further concepts to be tested against the same research objectives namely:
1. To convince the target group that the new Braun Lady Shaveris the best and most feminine method of removing body hair;
2. That it is easier and more comfortable to use than any other method;
3. That it removes hair better than other electric shavers and virtually as well as blades and creams;
4. That, in tone, lt is aggressive, but believable, feminine, cosmetic and end-benefit orientated rather than technical.
This could also be of interest:
Research Reports
Qualitative research into a new concept for a Braun ladies shaver
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
February 1, 1979
Research Reports
Qualitative hall test on the Parker Lady commercial
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
March 1, 1976
Research Reports
Qualitative research into Yardley press advertising
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
April 1, 1979
![The documents and videos are available for ESOMAR members only!](/static/img/ana_document_bg.png)