Abstract:
Scripta Pens are in the process of developing a range of writing implements which will require substantiation and promotion by means of an advertising campaign. In order to guide the development of the range and of the creative advertising material, information was required concerning current consumer attitudes and imagery in relation to pens in general, and more specifically to Scripta, both as a Company and in terms of its products.
Research Reports
Qualitative research on Parker pens
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
September 3, 1973
Research Reports
Qualitative hall test on the Parker Lady commercial
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
March 1, 1976
Research Papers
Brand image and global corporate identity
Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Author: Herbert Wettig
Company: Compagnon Marktforschung GmbH & Co. KG
June 15, 1986
