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Report on qualitative research on creative development for little eggs

Date of publication: July 1, 1977

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

The objectives of the research reported here were to determine reactions from children and mothers to the creative presentation of the Peppermint Cream Egg in terms of possible advertising, naming, packaging and in-store display.

CRAM/Peter Cooper Archive

Author

This is a long description of some author details.

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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

, C. (1977a, July 01). Report on qualitative research on creative development for little eggs. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-creative-development-for-little-eggs