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Report on qualitative research on creative development for little eggs

Date of publication: July 1, 1977

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

The objectives of the research reported here were to determine reactions from children and mothers to the creative presentation of the Peppermint Cream Egg in terms of possible advertising, naming, packaging and in-store display.

CRAM/Peter Cooper Archive

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Citation

, C. (1977a, July 01). Report on qualitative research on creative development for little eggs. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-omadine-shampoo-stage-1