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Research report on Lyofil advertising concepts

Date of publication: October 1, 1976

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

FCB has been asked to develop the advertising, packaging and brand name for a new sanitary towel for Elida Gibbs. The new regular Lyotowel is to be town tested in May 1977 and launched nationally at the beginning of 1978. Three conceptual approaches have been developed plus a number of alternative executions. 

CRAM/Peter Cooper Archive

Author

This is a long description of some author details.

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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

, C. (1976a, October 01). Research report on Lyofil advertising concepts. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/research-report-on-lyofil-advertising-concepts