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Research report on Lyofil advertising concepts

Date of publication: October 1, 1976

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

FCB has been asked to develop the advertising, packaging and brand name for a new sanitary towel for Elida Gibbs. The new regular Lyotowel is to be town tested in May 1977 and launched nationally at the beginning of 1978. Three conceptual approaches have been developed plus a number of alternative executions. 

CRAM/Peter Cooper Archive

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Citation

, C. (1976a, October 01). Research report on Lyofil advertising concepts. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-silvikrin-advertising