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Research papers

The image of industry

Is French Industry valued and acknowledged by the French? What is its place in regards to other economic sectors (primary, tertiary)? Are the french favourable to large industrial firms holders of the developing life-styles?. These are the questions...

Catalogue: Seminar 1981: Industrial Marketing Research
Author: Alain Meyer
October 1, 1981
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Citation

Meyer, A. (1981a, October 01). The image of industry . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-image-of-industry-


Research papers

Trends in life style and their application for publishing

Today, trend research can no longer be conceived in terms of updating motivations, attitudes and interests, but must also be understood as determination of reaction patterns to given environmental conditions. Based on continuous observation of the...

Catalogue: Seminar 1981: Publishing in the 1980's
Author: Rudolf Sommer
Company: Basis-Kontakt GmbH
June 15, 1981
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Citation

Sommer, R. (1981a, June 15). Trends in life style and their application for publishing . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/trends-in-life-style-and-their-application-for-publishing-


Research papers

Information styles in Switzerland

The present paper gives the results of a comprehensive investigation, modelled on the methodology of lifestyle studies, into the reading and information styles in the German-speaking part of Switzerland. On the attitudes and behavioural patterns...

Catalogue: Seminar 1981: Publishing in the 1980's
Author: Edith Riemerschmid
June 15, 1981
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Citation

Riemerschmid, E. (1981a, June 15). Information styles in Switzerland. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/information-styles-in-switzerland


Research papers

Cognitive styles

This paper introduces and reviews the concept of consumer cognitive styles as a new basis for segmenting markets. Using empirical data from members of the National Family Opinion Mail Panel, the authors show that consumers varying in cognitive...

Catalogue: ESOMAR Congress 1980: Taking Stock
Authors: Christian Pinson, Naresh K. Malhotra, Arun K. Jain
September 1, 1980
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Citation

Pinson, Malhotra and Jain (1980a, September 01). Cognitive styles. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/cognitive-styles


Research papers

Cognitive styles (French)

This paper introduces and reviews the concept of consumer cognitive styles as a new basis for segmenting markets. Using empirical data from members of the National Family Opinion Mail Panel, the authors show that consumers varying in cognitive...

Catalogue: ESOMAR Congress 1980: Taking Stock
Authors: Christian Pinson, Naresh K. Malhotra, Arun K. Jain
September 1, 1980
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Citation

Pinson, Malhotra and Jain (1980a, September 01). Cognitive styles (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/cognitive-styles-french-


Research papers

Report of working group

Individual needs are changing at a greater rate than in the past. Changes in individual needs flow from changes in values. Changes in values are caused by a combination of general (economic, political, societal and demographic) and specific (cultural...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Author: Pauline Graham
June 18, 1980
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Citation

Graham, P. (1980a, June 18). Report of working group . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/report-of-working-group-


Research papers

Application of life style studies media planning by motivational-psychological criteria

In our agency, advertising campaigns are developed in principle in the aspect of individual reach of target persons, and not with alignment to the mass public. The advertising is to reach the individual person, and not a more or less heterogeneous...

Catalogue: Seminar 1980: Media Measurement And Media Choice
Author: Heinz Retsch
June 15, 1980
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Citation

Retsch, H. (1980a, June 15). Application of life style studies media planning by motivational-psychological criteria. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/application-of-life-style-studies-media-planning-by-motivational-psychological-criteria


Research papers

The symbolism of fashion

This paper sets out to examine the reciprocal relationship between fashion and adolescent development and to provide insight into the role which fashion plays in the life of the teenager. By explaining the symbolic nature of observable British...

Catalogue: Seminar 1980: Children And Young People
Author: Susan A. Fisher
June 15, 1980
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Citation

Fisher, S. A. (1980a, June 15). The symbolism of fashion. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-symbolism-of-fashion


Research papers

Psychographics and its practical application to the publishing business

This paper shows the findings of the first psychographics conducted in Italy on a national sample representative of the adult population ageing from 18 to 65 years and the practical application to a family weekly magazine which has a wide...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Author: Costantino Jannacone
November 1, 1979
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Citation

Jannacone, C. (1979a, November 01). Psychographics and its practical application to the publishing business. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/psychographics-and-its-practical-application-to-the-publishing-business