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Magazines

Revue Française du Marketing (Mai 2008)

Les textes que nous vous proposons aujourd'hui relèvent de thèmes, de méthodologies d'études et d'origines variées.Le premier provient d'un Congrès de l'association européenne ESOMAR, et nousl'avons traduit pour en faciliter...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
May 1, 2008
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Citation

, A. (2008a, May 01). Revue Française du Marketing (Mai 2008). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-mai-2008-


Magazines

Revue Française du Marketing (Octobre 2007)

Le marketing a déjà une longue vie, qui dépasse celle de ses principaux pionniers, fondateurs, animateurs, missionnaires, enseignants et chercheurs. On laissera certains se demander si le marketing est mortel, ou s'il est mort. Les quatre...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
October 1, 2007
×

Citation

, A. (2007a, October 01). Revue Française du Marketing (Octobre 2007). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-octobre-2007-


Magazines

Revue Française du Marketing (Juillet 2007)

Dans ce numéro de la Revue Française du Marketing, vous allez trouver cinq articlesaux thèmes actuels et fort divers. Les auteurs français, tunisiens, italiensou canadiens sont le plus souvent des universitaires aux divers stades deleur...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
July 1, 2007
×

Citation

, A. (2007a, July 01). Revue Française du Marketing (Juillet 2007). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-juillet-2007-


Research papers

Building the corporate brand

This paper deals with the specific research methods and tools used to help UBS develop a global corporate brand with credible appeal to high net worth customers who think of he individual advisor as the 'brand'. The Wirthlin Values approach is used...

Catalogue: Congress 2006: Foresight
Authors: Oliver Loch, Patricia Kidd
Company: Harris Interactive (Europe)
June 15, 2006
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Citation

Loch and Kidd (2006a, June 15). Building the corporate brand . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/building-the-corporate-brand-


Magazines

Revue Française du Marketing (Septembre 2005)

Ce numéro de la Revue offre à nos lecteurs une palette de sujets. Les contributionsabordent des thèmes variés, depuis la diversité des définitions du marketing jusqu'à la défense et l'illustration des méthodes qualitatives...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
September 1, 2005
×

Citation

, A. (2005a, September 01). Revue Française du Marketing (Septembre 2005). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-septembre-2005-


Magazines

Revue Française du Marketing 2001 (N. 181)

La diversité des articles présentés dans ce premier numéro de l'année 2001,révèle une profonde unité caractérisée par deux thèmes:1) La contribution de la sémiotique aux sciences sociales etau marketing; les...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
January 1, 2001
×

Citation

, A. (2001a, January 01). Revue Française du Marketing 2001 (N. 181). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-2001-n-181-


Research papers

Quantitative research

The data collection methodology used will be dictated largely by the sample within the universe in which you wish to interview and the overall survey design. However, it is important to understand what different data collection methodologies are...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Didy Ward
September 1, 1998
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Citation

Ward, D. (1998a, September 01). Quantitative research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/quantitative-research


Research papers

Business-to-business research

In the following paper we will touch on some important aspects of business-to-business research, highlighting in brief the key differential points vis-&-vis consumer research. The focus will be on the specific problems and requirements of research in...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Walter Lulay
September 1, 1998
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Citation

Lulay, W. (1998a, September 01). Business-to-business research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/business-to-business-research


Research papers

Customer satisfaction research

All over the world, customer satisfaction has been recognised as an important subject to increase customer loyalty and retention. In each country or culture with freedom of decision customer satisfaction is closely connected with customer loyalty and...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Authors: Christian Hothum, Susanne Spintig
September 1, 1998
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Citation

Hothum and Spintig (1998a, September 01). Customer satisfaction research . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/customer-satisfaction-research-