Abstract:
In the following paper we will touch on some important aspects of business-to-business research, highlighting in brief the key differential points vis-&-vis consumer research. The focus will be on the specific problems and requirements of research in the business-to-business marketing context. Each of the following points will be dealt with: - target groups; - sampling and representativeness; - data privacy; - subjects; - research methodologies and; -data collection techniques.
Research Papers
Panel research
Catalogue: Seminar 1982: The Effective Use Of Panels
Author: J. T. Loughray
 
June 15, 1982
Research Papers
Problems in marketing market research
Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Authors: Ahamed Hilmy Cader, Ravi Miglani
 
January 1, 1994
Magazines
Research World (December 2005)
Catalogue: Research World 2005
Author: ESOMAR B.V.
 
December 1, 2005
