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Research papers

Retailer brands

This study investigates from four angles why retail brands are growing. Employing panel and adhoc information collected on some 2,000 categories in 33 countries, the authors uncover reasons for different private label success rates between countries,...

Catalogue: ESOMAR Retailing Industry Conference 2005
Authors: Richard Herbert, Oliver Koll
April 19, 2005
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Citation

Herbert and Koll (2005a, April 19). Retailer brands. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/retailer-brands


Research papers

Rousing recklessness

This paper is essential for marketers wanting clear guidance on how to induce impulse purchasing in traditional Indian outlets. Interesting profiles of the Indian shops , shopkeepers and shoppers, and the dynamics between them resulting in five types...

Catalogue: ESOMAR Retailing Industry Conference 2005
Authors: Sangeeta Gupta, Anjali Puri, Ashok Nair, Sucheta Govil
Company: Nielsen
April 19, 2005
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Citation

Gupta, Puri, Nair and Govil (2005a, April 19). Rousing recklessness. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/rousing-recklessness


Research papers

What do you plan to buy in the store today?

The paper presents results from a dual study based on pre- and post interviews with 600 grocery shoppers who shopped both virtually and in real life in 'the same store'.The shoppers were asked to identify products that they had just purchased on...

Catalogue: ESOMAR Retailing Industry Conference 2005
Authors: Bjørn Haugland, Ingvar Tjostheim
April 19, 2005
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Citation

Haugland and Tjostheim (2005a, April 19). What do you plan to buy in the store today? . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/what-do-you-plan-to-buy-in-the-store-today-


Research papers

Private labels

Modern trade retail chains and their private labels are some of the most visible elements of the transformation in Central and Eastern European countries in the last 15 years.This paper describes the situation and the potential of private labels in...

Catalogue: ESOMAR Retailing Industry Conference 2005
Author: Roman Baszun
Company: Kinoulty & Partners Sp zoo SpK
April 19, 2005
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Citation

Baszun, R. (2005a, April 19). Private labels. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/private-labels


Research papers

Spot on

The paper presents a business case from the baby care category. It describes how the organization of the baby care shelf according to consumer/shopper needs leads to a win-win-win for the consumer, the retailer and manufacturers.These learnings were...

Catalogue: ESOMAR Retailing Industry Conference 2005
Author: Susanne Schlichting
Company: Procter & Gamble
April 19, 2005
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Citation

Schlichting, S. (2005a, April 19). Spot on. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/spot-on


Research papers

Through the shopper's eyes

This paper examines the impact and potential of in-store new media from the shopper perspective.There has been considerable press coverage in the United Kingdom of the in-store TV trials being conducted by a variety of retailers, and the claimed...

Catalogue: ESOMAR Retailing Industry Conference 2005
Author: Danielle Pinnington
April 19, 2005
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Citation

Pinnington, D. (2005a, April 19). Through the shopper's eyes. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/through-the-shopper-s-eyes


Research papers

The perfect mix

The paper describes a down-to-Earth approach to optimising a retailer's product assortment in key product categories by the combined analysis of the retailer's internal sales information and external market data.The method offers an alternative to...

Catalogue: ESOMAR Retailing Industry Conference 2005
Author: György Szilágyi
Company: MEMRB
April 19, 2005
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Citation

Szilágyi, G. (2005a, April 19). The perfect mix. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-perfect-mix


Research papers

Do we perform well?

The paper presents the method of measuring a manufacturer's performance in retail outlets. Through the total shops core index it is possible to examine the level of product inventory, position and presentation of the manufacturer's brand.Due to the...

Catalogue: ESOMAR Retailing Industry Conference 2005
Author: Vojtech Spacil
April 19, 2005
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Citation

Spacil, V. (2005a, April 19). Do we perform well?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/do-we-perform-well-


Research papers

Consumer panel behavioral and attitudinal insights in responding to retail shopping trip decay

With technological advances in consumer panel collection devices and the absolute size of consumer panel samples, analysis applications that integrate behavioral and attitudinal measures are becoming more common place....

Catalogue: ESOMAR Panel Research Conference 2005
Author: Todd Hale
Company: Nielsen
April 17, 2005
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Citation

Hale, T. (2005a, April 17). Consumer panel behavioral and attitudinal insights in responding to retail shopping trip decay. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/consumer-panel-behavioral-and-attitudinal-insights-in-responding-to-retail-shopping-trip-decay