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Spot on

Date of publication: April 19, 2005

Catalogue: ESOMAR Retailing Industry Conference 2005

Company: Procter & Gamble

Author: Susanne Schlichting

Abstract:

The paper presents a business case from the baby care category. It describes how the organization of the baby care shelf according to consumer/shopper needs leads to a win-win-win for the consumer, the retailer and manufacturers. These learnings were generated using a virtual research solution. The paper will show how well respondents react to this kind of research.

Susanne Schlichting

Author

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Research Papers

Unlocking success with digital shoppers

Catalogue: Congress 2013: Think Big

Authors: Jeanne Danubio, Nikhil Sharma

Company: Nielsen

September 26, 2013

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Citation

Danubio and Sharma (2013a, September 26). Unlocking success with digital shoppers. ANA - ESOMAR. Retrieved February 02, 2023, from


https://ana.esomar.org/documents/unlocking-success-with-digital-shoppers-8084


Research Papers

Advances in category management research

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?

Authors: Bill Bean, Stephen P. Needel

Company: PepsiCo

September 22, 2002

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Citation

Bean and Needel (2002a, September 22). Advances in category management research . ANA - ESOMAR. Retrieved February 02, 2023, from


https://ana.esomar.org/documents/advances-in-category-management-research-


Case Studies

Innovation: Return to reality

Catalogue: Innovate 2010: Innovation Detonation

Authors: Michel Ten Donkelaar, Richard Bordenave

Companies: BVA Group, Kraft Heinz Company

November 16, 2010

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Citation

Ten Donkelaar and Bordenave (2010a, November 16). Innovation: Return to reality. ANA - ESOMAR. Retrieved February 02, 2023, from


https://ana.esomar.org/documents/innovation-return-to-reality


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Citation

Schlichting, S. (2005a, April 19). Spot on. ANA - ESOMAR. Retrieved February 02, 2023, from


https://ana.esomar.org/documents/innovation-return-to-reality