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Spot on

Date of publication: April 19, 2005

Catalogue: ESOMAR Retailing Industry Conference 2005

Company: Procter & Gamble

Author: Susanne Schlichting

Abstract:

The paper presents a business case from the baby care category. It describes how the organization of the baby care shelf according to consumer/shopper needs leads to a win-win-win for the consumer, the retailer and manufacturers. These learnings were generated using a virtual research solution. The paper will show how well respondents react to this kind of research.

Susanne Schlichting

Author

This is a long description of some author details.

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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
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Citation

Schlichting, S. (2005a, April 19). Spot on. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/spot-on