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Spot on

Date of publication: April 19, 2005

Catalogue: ESOMAR Retailing Industry Conference 2005

Company: Procter & Gamble

Author: Susanne Schlichting

Abstract:

The paper presents a business case from the baby care category. It describes how the organization of the baby care shelf according to consumer/shopper needs leads to a win-win-win for the consumer, the retailer and manufacturers. These learnings were generated using a virtual research solution. The paper will show how well respondents react to this kind of research.

Susanne Schlichting

Author

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Research Papers

Spot-check

Catalogue: Radio Research Symposium 1995

Author: Stefan Oglesby

Company: LINK Institut für Markt- und Sozialforschung

July 1, 1995

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Citation

Oglesby, S. (1995a, July 01). Spot-check. ANA - ESOMAR. Retrieved July 15, 2025, from


https://ana.esomar.org/documents/spot-check


Research Papers

From media exposure to spot ratings

Catalogue: Seminar 1991: The Expansion of Broadcast Media

Author: Karl Zimmer

 

June 15, 1991

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Zimmer, K. (1991a, June 15). From media exposure to spot ratings. ANA - ESOMAR. Retrieved July 15, 2025, from


https://ana.esomar.org/documents/from-media-exposure-to-spot-ratings


Research Reports

Report on qualitative research on Topexane advertising treatments

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

October 1, 1973

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Citation

, C. (1973a, October 01). Report on qualitative research on Topexane advertising treatments. ANA - ESOMAR. Retrieved July 15, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-topexane-advertising-treatments


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Citation

Schlichting, S. (2005a, April 19). Spot on. ANA - ESOMAR. Retrieved July 15, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-topexane-advertising-treatments