Resources Library by ANA

The quest for on-line quality research

Australia has been one of the countries at the forefront of the development of on-line research, and the industry estimates that at 30% of quantitative research, on-line is the dominant research methodology.The Australian industry has recognised the...

Catalogue: Asia Pacific 2008

Author: Travyn Rhall

Company: KANTAR TNS Malaysia

April 9, 2008

Ethnic and cultural surveys

Private companies and public institutions increasingly want research programs that focus on ethnic and religious minorities. Companies want to tailor their offer to specific target groups and institutions aim to combat discrimination although some...

Catalogue: ESOMAR Codes And Guidelines

Author: Leendert de Voogd

December 1, 2007

Moving offshore

The presentation describes the key challenges of moving offshore. The various issues that market research companies are evaluating in reference to outsourcing are examined.The focus is from a quality perspective and concerns what standards various...

Catalogue: Congress 2005: Making A Difference

Authors: Rahul Sahgal, Vineet Malhotra

September 21, 2005

Establishing online audience measurement based on onsite usage data and survey information

The Arbeitsgemeinschaft Online-Forschung (AGOF), an online research associated founded by the major online marketers in Germany, was established to ensure transparency and practical standards for online advertising research.This paper presents...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home

Authors: Stephan Noller, Jürgen Sandhöfer, Oliver Pischke

Company: KANTAR TNS Malaysia

June 20, 2005

Reducing ad serving discrepancies

The purpose of this paper is to confirm, through a qualitative study, that ad serving counting tools at different points in the delivery chain are capable of measurement (and third party certification) to a common standard.

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home

Author: Andy Flint

June 20, 2005

E pluribus unum

This paper describes the efforts undertaken by Nielsen Outdoor to create an audience measurement system, based on GPS (Global Positioning Satellite) technology, capable of meeting the commercial and research needs of the U.S. outdoor industry. It...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home

Authors: Pete Doe, Ian Garland

Company: Nielsen

June 20, 2005

Understanding the online panellist

This paper analyses the motivation of why people belong to online panels and provides an understanding of the dynamics of the relationship and the implications this may have for our industry. A survey of a UK panel has shown four distinct motivation...

Catalogue: ESOMAR Panel Research Conference 2005

Author: Pete Comley

April 17, 2005

Understanding the dynamics of quantity and quality of response in consumer online research

This paper explores the dynamics of online panel response behavior in terms of both quality and quantity.The result is a set of learnings on ways in which panel usage, management and recruitment can be optimized to produce a high quality experience...

Catalogue: ESOMAR Panel Research Conference 2005

Authors: Paul Oosterveld, Kyle Derr, Michael Foley

April 17, 2005

N=No

This paper observes that the need for qualitative-based understandings of brand relationships is growing around the world as emerging markets grow, develop and fragment.At the same time it raises questions of how the global culture of qualitative...

Catalogue: ESOMAR Conference 2005: Innovate!

Author: James Parsons

Company: Flamingo

February 27, 2005