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Reducing ad serving discrepancies

Date of publication: June 20, 2005

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home

Author: Andy Flint

Abstract:

The purpose of this paper is to confirm, through a qualitative study, that ad serving counting tools at different points in the delivery chain are capable of measurement (and third party certification) to a common standard.

Andy Flint

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Citation

Flint, A. (2005a, June 20). Reducing ad serving discrepancies. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/ad-avoidance